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AI Building
The Best Thing I Ever Built Still Wasn't the Right Message
Five builds, with different names, different logic, and different outcomes. The fourth version was the best-executed thing I'd made, and I rebuilt it anyway, because a lead magnet can be beautifully built and still not carry the right message.
Kim Doyal 5 min read
Business Growth
You Have More Digital Products to Sell Than You Think
I ran a full inventory on my own business and found 70+ digital products and assets across four layers. Most were invisible because my definition of "product" was too high. Here's the framework, the prompt, and how to run it yourself.
August 18, 2026READ MORE
Content Strategy
Search Changed Fast. Here Are Three AI Traffic Tools Built for What's Next.
The click is disappearing, and half the web is machines now. That's not a reason to stop creating... it's a reason to think about the bot as a filter, not your audience. Here are three AI traffic tools I built for exactly this world.
August 16, 2026READ MORE
Business Growth
When Will Your Feed Become a Ghost Town?
Twenty minutes from my house, there's a town that once had 10,000 people and now has a couple hundred. It taught me more about building a business on a platform you don't own than any marketing playbook ever has. A few predictions, and one confession about the exit door I built and still don't use.
August 9, 2026READ MORE
Content Creation
I Can Write Four Posts Before Lunch... That's the Problem
In 2018, I hand-drew the pages of a content planner that went on to do close to half a million dollars. Today I could generate fifty layouts before lunch, and none of them would tell me which one was worth making. Producing got cheap. Deciding didn't.
July 31, 2026READ MORE
AI Building
What You Built Works... You Just Don't Want to Open It
I launched SPARK Lab minimum viable and then didn't want to log into it. It wasn't broken, it was flat, and flat is the harder problem because it doesn't tell you where to go. Here's the filter I ran on my own product, and the four prompts so you can run it on yours.
July 27, 2026READ MORE
AI Building
Build Assets With AI, Not an Audience You Rent
Substack just rolled out AI detection, and I'm not filling out a box explaining my tools on a platform I pay to be on. What I am doing is building assets I actually own. Here are the six criteria I run every idea against, and the five prompts that will find yours.
July 23, 2026READ MORE
AI Building
I Found the Gaps in My Own Business This Week. Here Are Two Prompts So You Can Find Yours.
I gave Claude Fable my entire archive and a half-built app. It came back with six reports, a security catch, and a working product. Here are two prompts you can paste into any AI tool to find the gaps hiding in your own business.
July 19, 2026READ MORE
AI Building
MCPs Are Quietly Becoming the Most Interesting Digital Product I've Seen in 18 Years
After 18 years in digital marketing, MCPs are the most interesting digital product I've come across. I explored a 276-tool MCP built by someone who understood one thing... her audience already lives inside Claude. Here's what's in it, what I've used, and why you don't need to code to build one.
July 11, 2026READ MORE
AI Building
AI Traffic Intelligence - What I Run Before I Create Anything
Before I write a word or spend a dollar on traffic, I run seven research agents against my own business. Here's what they found this week, the tools that power them, and three levels of prompts so you can start building your own AI traffic intelligence today... from a single free prompt to a fully automated pipeline.
July 6, 2026READ MORE
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