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Content Creation
I Can Write Four Posts Before Lunch... That's the Problem
In 2018, I hand-drew the pages of a content planner that went on to do close to half a million dollars. Today I could generate fifty layouts before lunch, and none of them would tell me which one was worth making. Producing got cheap. Deciding didn't.
Kim Doyal 5 min read
AI Building
What You Built Works... You Just Don't Want to Open It
I launched SPARK Lab minimum viable and then didn't want to log into it. It wasn't broken, it was flat, and flat is the harder problem because it doesn't tell you where to go. Here's the filter I ran on my own product, and the four prompts so you can run it on yours.
July 27, 2026READ MORE
AI Building
Build Assets With AI, Not an Audience You Rent
Substack just rolled out AI detection, and I'm not filling out a box explaining my tools on a platform I pay to be on. What I am doing is building assets I actually own. Here are the six criteria I run every idea against, and the five prompts that will find yours.
July 23, 2026READ MORE
AI Building
I Found the Gaps in My Own Business This Week. Here Are Two Prompts So You Can Find Yours.
I gave Claude Fable my entire archive and a half-built app. It came back with six reports, a security catch, and a working product. Here are two prompts you can paste into any AI tool to find the gaps hiding in your own business.
July 19, 2026READ MORE
AI Building
MCPs Are Quietly Becoming the Most Interesting Digital Product I've Seen in 18 Years
After 18 years in digital marketing, MCPs are the most interesting digital product I've come across. I explored a 276-tool MCP built by someone who understood one thing... her audience already lives inside Claude. Here's what's in it, what I've used, and why you don't need to code to build one.
July 11, 2026READ MORE
AI Building
AI Traffic Intelligence - What I Run Before I Create Anything
Before I write a word or spend a dollar on traffic, I run seven research agents against my own business. Here's what they found this week, the tools that power them, and three levels of prompts so you can start building your own AI traffic intelligence today... from a single free prompt to a fully automated pipeline.
July 6, 2026READ MORE
AI Tools
I Drew Font Stickers by Hand in 1998. Now AI Sketchnotes Are a Thing.
I've been hand-lettering and doodling my whole life... I even designed commercial sticker fonts for a scrapbook company in 2000. Turns out, AI just made it possible to turn that instinct into a full visual content format. Here's my exact workflow, the custom Gemini Gem that powers it, and everything you need to start making your own AI sketchnotes.
July 2, 2026READ MORE
AI Building
Your AI Traffic Strategy Is the Most Underrated Play in Online Business Right Now
Everyone's using AI to create more content. Almost nobody's using it to get that content seen. The traffic landscape has split into six distinct channels, and the one most solopreneurs are still using is the one that's dying. Here's the new map, with one move you can make in each channel this week.
June 29, 2026READ MORE
Why I Waited This Long to Launch an Official Paid Substack Tier
I've had 19 paying subscribers with nothing behind the wall. This week, that changes. Here's why it took me 18 years to build the right paid product.
June 8, 2026READ MORE
AI Building
An AI-Built Booking Site, a Talking Turtle, and Zero Followers
I'm building a direct booking website for a friend's beachfront condo in Costa Rica, and I'm doing the whole thing with AI. The site is live with a homepage, property page, local area guide, and an AI chatbot concierge named Tito... a 47-year-old olive ridley sea turtle with opinions about everything. This is Part 1 of a five-part series covering the planning, design, build, and marketing of a faceless vacation rental brand. No developers, no designers, no copywriters. Just AI, clear direction, and two years of local knowledge.
June 2, 2026READ MORE
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