You've been using AI
Let's build something with it
SPARK Lab is a tools-first membership for established women entrepreneurs who are done dabbling and ready to build. Real AI tools designed for your specific business, a monthly deep-dive into real builds and real decisions, and resources you can put to work today.
This isn't a course or a forum (honestly, who needs another one of those). It's where you come to build something that's actually yours.
$10/month at launch · Yours to keep at that price forever
What you get when you join
Everything inside is designed to move you from AI user to AI builder — at whatever pace works for your business.
The tools
Real AI tools for your actual business
Working AI tools built specifically for how established women entrepreneurs operate. Each one solves a real business problem — content, research, positioning, visibility — and is ready to use the day you join. New tools added regularly as the business evolves.
Monthly live session
Monthly live build session
Once a month, live, I walk through exactly what I'm building in my own business and why. You get the full picture — the thinking behind the decisions, what worked, what changed course, and what's coming next. It's the kind of access that usually costs a lot more than $10.
Signal Path upgrade
Signal Path — the upgrade tier
Still SPARK Lab, just deeper. Signal Path adds five business intelligence tools on top of everything in the base membership — AI Visibility Checker, AEO/GEO Audit, Positioning Intelligence, and more. For members who want to see exactly how AI sees their business.
Simple pricing, no surprises
Start with the tools. Upgrade when you're ready. Lock in your price forever.
SPARK Lab
Founding Member
$10
per month — founding price
- ✓ Full access to all SPARK Lab tools
- ✓ Monthly live build session
- ✓ New tools added regularly
- ✓ Cancel anytime
Signal Path
Intelligence Layer
$29
per month · everything in SPARK Lab included
- ✓ Everything in SPARK Lab
- ✓ AI Visibility Checker
- ✓ AEO/GEO Audit tool
- ✓ Positioning Intelligence
- ✓ Ideal Client Research Agent
What's inside
Every tool you get from day one
Five tools in your base membership, five more when you upgrade to Signal Path. All built for established women entrepreneurs — not developers, not agencies.
Research
Niche Intelligence
Find low-competition keywords, question clusters, and content angles your ideal client is actually searching for right now — including AI search opportunities your competitors are missing.
10 uses/month
Content
Article Intelligence
Run any article through before you hit publish. Get a plain-English score for AI search readiness, structure, and readability — with specific improvements, not just a number.
10 uses/month
Offers
Offer Intelligence
Analyze what competitors are selling, how they're pricing it, and where the gap is — so you can sharpen your own positioning and stop second-guessing your offers.
3 uses/month
Market
Market Intelligence
Deep research on who's in your space, what they publish, how they position, and exactly where the white space is. Know your market better than anyone in it.
5 uses/month
Tracking
SparkLinks
Build clean tracking links so you always know where your traffic, clicks, and conversions are actually coming from. No spreadsheets, no guessing, no more flying blind.
Unlimited
Visibility
AI Visibility Checker
Find out if you're showing up when people ask AI tools about your topic. Guided audits through ChatGPT, Perplexity, and Google AI Overviews — so you see exactly where you stand.
Available now
Authority
Authority Audit
A full website audit for AI search readiness — answer extraction, schema coverage, entity clarity — delivered as a prioritized action plan so you know exactly what to fix first.
Available now
Positioning
Positioning Intelligence
Discover the exact angle you should own in your niche so AI search surfaces you as the go-to authority — not your competitors. Know your lane and own it completely.
In development · shipping soon
Research
Client Intelligence
Deep research on your ideal client right now — their language, their frustrations, where they're asking for help, and what they're searching for. Know them better than they know themselves.
In development · shipping soon
Competitive
Authority Gap
See who's being cited as the authority in your niche, why they're cited, and exactly what it would take for you to get there. Then close the gap before someone else does.
In development · shipping soon
From a real subscriber
“I've always wondered what your paid tier looked like. I figured it must be amazing considering the quality of what you put out for free. This post alone is invaluable.”
— Charlize Hurst, Substack subscriber
Is SPARK Lab right for you?
Honest answer before you join.
This is for you if...
- You've been using AI but know there's more
- You want tools built for your business, not generic templates
- You'd rather see how something's built than watch a slideshow about it
- You value depth over breadth — five good tools beat 50 mediocre ones
- You're an established entrepreneur, not a beginner figuring out your business
This isn't for you if...
- You're looking for a community forum or group chat
- You want step-by-step courses with quizzes and certificates
- You're still figuring out the basics of your business model
- You want someone to tell you exactly which 50 AI tools to use
- You're not ready to actually implement — just collect information
I've been where you are — and I built my way out
18 years in digital marketing. Built a content planner that sold nearly half a million dollars. Rebuilt my entire website with AI. Built a 33-agent operating system that runs my business. Built SPARK Lab from scratch.
None of that came from a course. It came from building in public, figuring things out as I went, and refusing to let “I'm not technical” be the reason I stayed stuck.
SPARK Lab is what I wish had existed when I started. The tools, the monthly real talk, and the front-row seat to someone actually doing it — not just teaching it.
Join the SPARK Lab →