Your experience is the asset,
AI is the build tool
KimDoyal.com is where entrepreneurs learn to build custom AI tools, apps, and systems for their businesses — without writing code or hiring developers. I'm Kim Doyal, founder of AI Spark Studios. After 18 years in digital marketing, I've developed and tested a 33-agent AI operating system across 5 functional layers and built a multi-tenant SaaS platform, all without a computer science degree. If you're done using AI for chat and ready to build something real, you're in the right place.
Real builds. Real decisions.
Real talk.
Watch Me Build
Apps, agents, tools, systems — built for my business, shared in public. Every decision, every detour, everything on the table. No developer background. Come see how it’s actually done.
ExploreSPARK Lab
Real AI tools designed for your specific business — not another course. A monthly deep-dive into what I’m building and why. $10 to start, yours to keep at that price.
ExploreWork With Me
Need it built for you? Custom AI tools, agents, and systems for established businesses that want bespoke — not off-the-shelf. Selectively open to new projects.
Explore“What Kim Doyal is doing with AI is transformative. I came away from working with her both amazed and inspired. She showed me how AI can take the intellectual property I've already created and amplify it in ways that help me move faster, reach higher, and make a greater impact. She isn't just teaching AI; she's equipping women like me to expand what we bring to the market and the people we serve. I can't recommend her highly enough.”
“Kim Doyal has proven to me that she's motivated by a sincere desire to help her readers by showing up, being real, putting out valuable content I can actually use, and operating from an abundance mindset, not one of scarcity. She's the kind of writer I'm proud to support with my membership dollars.”
Tools + Monthly Build Session
$10 to start — yours to keep
You've been using AI.
Let's build something with it.
SPARK Lab is a $10/month membership for solopreneurs who are done using AI for content and ready to build with it. Members get real AI tools designed for business use, monthly build sessions showing exactly what Kim is building and why, and resources to put to work immediately. Founding member pricing is $10 and locked for life.
- Real AI tools designed for your specific business
- A monthly deep-dive into what I’m building and why
- Resources you can put to work today
You built the business.
Now find out exactly where AI fits in.
8 questions. 5 minutes. A custom profile showing where you're already strong, where you're leaving time on the table, and exactly what to do next — for how YOU actually work.
Common questions about
building with AI
What is vibe coding?
Vibe coding is a term coined by AI researcher Andrej Karpathy to describe a new way of building software — you describe what you want in plain language and let AI write the code. It's not traditional programming and it's not drag-and-drop. You're directing AI to build custom tools, apps, and systems using your expertise and judgment instead of syntax. Kim teaches this approach specifically for entrepreneurs who want to build assets for their business, not just use off-the-shelf tools.
Do I need a technical background to build with AI?
No. Kim built a 33-agent AI operating system and a multi-tenant SaaS platform without a computer science degree, using tools like Claude by Anthropic, Supabase, and Vercel. SPARK Lab is designed for entrepreneurs who don't consider themselves technical but want to move beyond using AI for chat and content into building real tools for their businesses.
What is SPARK Lab?
SPARK Lab is a monthly membership where solopreneurs get access to real AI tools designed for business use, plus monthly build sessions showing exactly what Kim is building and why. Founding member pricing is $10/month and locked for life. You can see what Kim is building in public on her YouTube channel and read her latest thinking on Substack.
Who is Kim Doyal and what is AI Spark Studios?
Kim Doyal is the founder of AI Spark Studios, an 18-year digital marketing veteran, and a builder who practices in public. AI Spark Studios is where she builds AI-powered tools, apps, and systems for her own business and shows other entrepreneurs how to do the same — through SPARK Lab, her blog, and her Work With Me services for businesses that want bespoke solutions.
What's the difference between SPARK Lab and working with Kim directly?
SPARK Lab is self-directed — you get AI tools and monthly build sessions to learn and implement at your own pace. Work With Me is done-for-you — Kim builds custom AI tools, agents, and systems specifically for your business. SPARK Lab starts at $10/month. Custom projects are selectively open and start at higher investment levels.