I've been building online
since 2008,
and I never stopped.
I'm Kim Doyal. For eighteen and a half years I've built online businesses... first with WordPress, now with AI. It's been the same move the whole time, really. Take what I already know, and turn it into something I own.
In 2003 I was widowed with two small kids. That rearranged everything, including what I needed from work. I wanted to be home with my kids, and I wanted to build something that didn't run on anyone else's schedule or wait on anyone else's say-so.
By 2008 I'd found WordPress, and I fell hard for it. I became “The WordPress Chick,” and I spent the better part of a decade helping people build their sites and their businesses online. Somewhere in there I co-created a content planner that reached more than 10,000 creators and did almost half a million in sales.
Good work. Work I was genuinely good at. But if I'm honest, none of it was ever the thing I actually cared about most. What I cared about was the building itself... taking an idea and turning it into something real that was mine.
Now I build with AI.
And I build in public.
AI is the first tool I've used that lets me build the kind of things I always wanted to build, without a computer science degree and without a team of developers behind me. So I build. Real tools, real apps, real systems, for my own business first.
The website you're reading this on, I built it. The membership behind SPARK Lab, I built that too. I built a 33-agent system that runs a good chunk of how I work day to day. I built the quiz you can take to find your build path. I've got a standalone SaaS app running in production right now. I don't talk about building as a someday idea, because I'm doing it, and I show the work while it's happening.
Content isn't the machine.
It's how I show the build.
Somewhere along the way we all absorbed the idea that making content, long-form, social, all of it, is the only way to grow a business. Produce more, post more, feed the thing, forever. That's the treadmill. And the people selling you the way off it are usually just selling you their content system, which is the same content system that made them money selling content systems. It's a closed loop, and it only holds together as long as everyone keeps believing more content is the only way forward.
I don't buy it. Not because I'm against content, I make a lot of it. I'm on Substack twice a week, I run a YouTube channel, I write on my blog. The difference is what the content is for. It isn't the business propping itself up. It's how I show you what I'm building. Content isn't the machine. It's how I show the build.
The treadmill is rented attention on someone else's platform. What I care about, for me and for you, is owning the thing itself. Your experience is the asset you already have. AI is finally the tool that lets you turn it into something you own.
None of this is about being late to it. It's not, whether you're 40 or 70. We're just in the middle of a real shift, one of those rare moments where the ground actually moves, and the people who come out ahead are the ones building now, while it's early. That's not a pitch. It's how these moments have always worked.
If you've been in business a while, if you've got real experience you earned the slow way, and you're tired of being told the only path forward is to make more content until you burn out, we should probably know each other.
The women I work with have usually built something real already, and they're done using AI just to write captions a little faster. They want to build. They don't consider themselves technical, and they don't need to be. That was the whole reason I learned this myself, so I could stand here and show them it's possible.
What I want for the women I work with is specific: the skills and the confidence to build with AI on their own, and to use it to grow a business that fits the life they want, instead of a life that gets swallowed by the business.
The fun stuff.
Want to watch me build?
The fastest way to get what I do is to see it. Come watch me build in public, or find your own build path and see which direction fits how you already work.