Put AI to real work
in the business you've already built.
SPARK Lab is home base for putting AI to work on your business, so it grows without swallowing the life you built it for. A set of tools built for your actual business, not another course to sit through. You bring the experience. The tools do the heavy lifting.
$15 a month. One flat price.
Checkout runs through Substack, where you can go monthly or annual.
Most AI advice is generic.
Your business isn't.
You're already using AI. The trouble is it keeps handing you generic... a blank chat window, the same answers anyone could pull, nothing that actually knows your business. SPARK Lab is the fix. Every tool here works on your specific business and hands you something real back, a report or a plan or an answer you can act on. It's organized so you're never staring at an empty prompt wondering what to even ask. This is home base for putting AI to work on the business you've built, so it grows without becoming the second job that eats your week.
The tools walk your business through four stages, from knowing exactly where you stand to getting found by the people already looking for you. Every one runs right in your browser and saves a report you keep.
Where you stand
See what you've already built and where you're strong, before you change a thing.
Business Asset Map, Visibility & Authority Audit
Who it's for
Get precise about who you serve and the angle only you can own.
Positioning Finder, Niche Scout, Client Intel
What you sell
Build and sharpen offers that fit what the market will actually pay for.
Offer Builder, Offer Intelligence
Getting found
Get discovered by the right people, in search and in AI answers.
Content Compass, Content Grader, Substack Researcher, Traffic Finder
Clean link tracking so you know where your traffic really comes from (SPARKlinks)
A set of skills that run right inside your own Claude (Content Workflow, Publication as Product, Headline Doctor, Content Grader)
A dashboard that saves every report and points you at your next move
Built to come back to,
not use once.
The tools don't sit still, and neither does this space. AI keeps changing and new tools keep shipping, and staying in SPARK Lab is how your business keeps getting the upside without you having to chase every new thing. Home base is the place you return to, not the thing you try once and forget.
SPARK Lab is for you if you're already using AI and you want it doing real work for your business, not just answering the occasional question. You want tools that produce something you keep, and a clear next move instead of a blank prompt. You're not trying to set up a developer's toolkit and build from scratch. That part comes later, if you want it. Right now you want AI working for the business, not turning into one more thing to manage, and that's exactly what home base is for.
When using turns into building your own... your own agents, skills, and systems... Momentum is the next step up. (Coming September 2026.)
Every tool, every report, the whole dashboard. No tiers to decode, nothing held back behind an upsell. Just home base for putting AI to work in the business you've already built.
Or go annual at $159 a year, which works out to $13.25 a month.
Join SPARK Lab →Checkout runs through Substack.