You can spot the obvious offer in a friend's business in five minutes. You've been staring past your own for years.
The Obvious Offer looks at what you already know and who you already help, then shows you the thing people would pay for... the one that's been sitting in plain sight the whole time.
Some people answer in five minutes... others take their time.Either way, you leave with real answers about your business.
It's a proximity problem, not a you problem.
I've watched friends describe their business to me, and about three sentences in, the offer is right there. Something they do so easily they don't think it's worth mentioning. Something their clients ask about every single week. And when I say “you know that's a product, right?”, the look on their face is always the same.
Then I sit down to do it for myself and I get nothing. Same brain, same skill, completely useless when it's pointed at my own work. (Ask me how many things I've built before I built the one that was obvious.)
Everything you know feels ordinary to you because you've always known it.
A look at your business the way I'd look at a friend's.
You tell it what you do, who you help, and the problems you're good at solving. It reads what you share and comes back with one specific thing you could create and sell. Then it does the part a friend can't do over coffee:
It checks the real market.
What similar things sell for, who's already selling them, and where the gap is, with sources you can click.
It tells you what's researched and what's a guess.
Every claim in your brief is labeled. Recommendation, researched, or illustrative. You'll never wonder which is which.
It gives you a first test, not a business plan.
A small way to find out if people want it before you build the whole thing.
It sends you off with a prompt.
Take your brief into Claude or ChatGPT and keep going. No login, no lock-in.
You leave with a brief you can download and a next step you could take this week.
See what this looks like for a fictional business.
This one is for Maya Bennett of Letterwise Studio, a fictional newsletter strategist. It's what yours will look like, built from your answers instead of hers. Open it and change the numbers in the calculator to see what moves.
Explore the sample briefNewsletter-to-Offer Skill Kit
A downloadable skill kit that turns one existing article and one real offer into a promotional email in her own voice.
Fictional sample for Maya Bennett of Letterwise Studio. Pricing and revenue scenarios are illustrations, not sales results.
From people who ran it.
[QUOTE]
[NAME], [WHAT THEY DO]
[QUOTE]
[NAME], [WHAT THEY DO]
[QUOTE]
[NAME], [WHAT THEY DO]
A few things you might be wondering.
Is it written by Kim?
No. I built it, and the questions are mine, but the brief comes from AI working from your answers plus live market research. If you want my eyes on it, that's a different conversation and we can have it later.
Will it tell me how much I'll make?
No. It shows you the math with the assumptions out in the open, so you can change them. Anyone promising you a number from a form is guessing.
Do I need a website, an audience, or any tech skills?
You need to be able to describe your work and the problems you know how to solve. That's it. The brief tells you what's involved in building the thing, and none of it assumes you're a developer.
What if I'm early, or pivoting?
Then this is probably more useful, not less. You're deciding what to build next anyway. This just makes sure you're choosing from what you actually know instead of what looks good on someone else's feed.
What happens after?
Your brief and your prompt are yours, free, no strings. I'll send a few emails about what to do with it. You can leave anytime.
The hard part moved.
I've said this a lot lately and I'll keep saying it: we're living through the best window I've ever seen for solo businesses. The tools that used to cost a team and a budget now cost an afternoon. You can build what you need instead of renting it from software that was never built for you.
But here's where it gets interesting. Once building gets easy, the hard part moves. It's not can I make this anymore. It's what should I make. And that question is a lot easier to answer for a friend than for yourself.
That's the whole reason this exists.
Kim Doyal
What's the offer everyone can see but you?
Takes a few honest answers. Free.