
A practical guide to opting out of the holiday hustle without sacrificing progress.
On August 18th, I received my first "HOLIDAY RUSH STARTS NOW!" email. It's a story many of us know too well: the manufactured hysteria that surrounds the end of the year, pressuring us to launch three more products, be everywhere at once, and participate in the "buy now or miss out forever" energy.
This year, I'm officially sitting this one out. Not the holidays themselves—I love the coziness, the music, and the traditions. But I am opting out of the madness. The "you should be doing everything" nonsense? Hard pass.
This doesn't mean I'm disappearing; it means I'm making a different choice. Here's my guide to reclaiming your time and sanity this season, and how AI is the secret weapon that makes it all possible.
Choosing a Different Path
Somehow, we've normalized the idea that we should add 20+ hours a week of planning, decorating, and celebrating to our already busy lives without taking anything away. Not this year. This season, I'm choosing a more sustainable and joyful approach.
Cozy Energy Over Chaos Energy: Instead of rushing to launch seventeen things before the year ends, I'm focusing on the work that genuinely lights me up - which right now is all things AI building.
Deep Work Over Busy Work: While everyone else is spinning their wheels creating "holiday content," I'm diving deeper into the projects that actually matter for my business long-term.
Joy Over Obligation: If it doesn't bring me joy or serve my actual, long-term goals, it's not happening. Period.
Sustainable Pace Over Sprint Mentality: My business isn't going anywhere. Neither are the opportunities. Everything doesn't have to happen RIGHT NOW.
The AI Connection: How to Do Less, Better
Here's the beautiful irony: while the world is stressing about doing more, faster, I'm using AI to buy back my time so I can do less, better. This is exactly why I fell in love with building with AI—it gives me permission to opt out of the hustle without opting out of progress.
The quiz I built? It's working while I sleep. The content systems I'm creating? They're running in the background while I focus on what I actually want to work on. The tools I'm building? They're solving problems 24/7 without me having to be "on" all the time.
When you mention building with AI, check out my Vibe Coding Tools category for inspiration on creating your own automated systems.
Your Official Reminder: You Can Say No
You are allowed to say no to all of this. You don't have to participate in the holiday marketing madness. You don't have to launch anything before December 31st. You don't have to apologize for taking time off.
The world will keep spinning. Your business will be fine. Your audience will still be there in January, and they'll probably be grateful you didn't bombard them with panic-driven offers.
What I'm Actually Excited About
While others are stressing about Q4 numbers, I'm genuinely excited about finishing the AI tools I'm building (at a sustainable pace), documenting what I'm learning so you can benefit from it, and planning thoughtfully for 2026 instead of scrambling through 2025.
This feels like a radical act: choosing ease over urgency, sustainability over the sprint, and trusting that good work done with intention will always beat frantic work done under pressure.
Here's to enjoying the season at your own pace.
AI strategy for creators who build with soul. No hype... just what actually works.

Helping entrepreneurs navigate AI with intention and human-first strategy.

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