What Would You Do? 🤔

Have you ever followed or subscribed to an email list/person for a while, got off their list, and then somehow ended up back on your radar?

Next thing you know, you’re a subscriber again and start digging into what they’ve been up to.

Side note: I completely subscribe to the idea that “when the student is ready, the teacher appears.”

Not all teachers need to be people we invest our money with; sometimes, the best lessons come from observation.

This happened to me a couple of days ago with a woman I had subscribed to. I used to listen to her podcast and had actually invested in a course (which was good).

I don’t quite remember why I unsubscribed… but there’s a different feeling about her and her content today.

As I was digging into some of her past podcast episodes, I came across an interview she did with a very good friend of mine.

Someone who has hit half a million a year in her business…

By doing ONLY what she wants to do.

Which got me thinking…

What do I most enjoy doing in my business?

It really comes down to two things:

1. Creating
2. Connecting

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I also know that the two things I enjoy doing most are also where I shine.

Then I was watching/listening to a video over the last couple of days by Dan Sullivan (Strategic Coach) and co-author with Dr. Benjamin Hardy of “10X is Easier Than 2X” (which some of you are probably sick of hearing about by now).

Dan was speaking at an event and put this task out to the audience.

Look at the two columns below, and see if you can answer these things for yourself:

In the stuff column, the first item, “Everything that others do better,” isn’t a character judgment; it’s skills and tasks.

So for me, one (of many) things I’d list here would be social media.

I love creating long-form content, courses, and products.

I hate repurposing it for specific platforms and, honestly, spending any more time than necessary on social (outside of consciously choosing to engage).

In this video, Dan Sullivan suggests removing three things from the stuff column and adding three things in the energy column… every month.

Instead of jumping into how you’re going to do this every month, start by doing this one task.

Do the exercise and see how you feel.

Your brain will start searching for answers as to what you can remove and what you can add.

Naturally, this got me thinking about social in my business and circles back to the list I ended up subscribing to again and the interview with my friend.

While my friend has a social media presence, she’s not the one doing it.

Outside of popping in and actually engaging with people on social, I instantly felt freer at the thought of completely letting it go.

I think I’ve found someone to do this for me (starting in July).

I’ll start with my personal brand and move on to the planner brand next.

This isn’t an argument for or against social media.

There are successful people who have businesses that don’t rely on social media at all, and then there are people who have successfully built their businesses primarily on social media.

This is solely about what I want my life to look and feel like and how my business can support that.

• How I want to spend my time
• Who I want to spend my time with
• The activities I want to pursue outside of the day-to-day
• The experiences I want to invest in and create

My Ideal Business:

• I create content I love creating
• My courses and products are all on evergreen (minus the occasional launch and cohort, I do love engaging when teaching)
• Limited coaching: only a few one on one clients, a small community and group coaching
• My content and paid traffic run like well-oiled machines
• Most of my sales come through email marketing and my list of engaged subscribers.

Fortunately, I’m not too far off from this.

After 15+ years, I would hope I’ve learned a thing or two.

Add to that list some of the bigger WHYs for creating this:

• More time for travel
• Go back & forth between California and Costa Rica
• More time with family and friends
• A full month off from my business at least once a year (working my way up to three times a year)
• More time to pursue other creator endeavors- simply because I enjoy them (i.e., not a side hustle)

So my question to you is, “What would you do if you could only choose the work you truly enjoyed doing?’

Here’s that video again of Dan Sullivan talking about “10x Is Easier Than 2X.”