What if You Could “Swap” to Build Your Audience? 🤔

There’s something missing in the digital marketing space.

Back when I was getting started (14 years ago), it definitely felt like what I imagined the “wild west” felt like.

And at the speed at which tech moves it seems like there’s always something new and exciting to test and try.

However, at the end of the day, we’re still dealing with people.

Don’t worry, this isn’t another argument about tactics vs. strategies (master the fundamentals and you can probably make any tactic work).

And I do have a genuine question for you.

In a moment…

Let me set the stage here.

One thing that used to exist years and years ago was something called a JV Swap (joint venture swap).

Basically, you would collaborate with people with similar audiences and lists and you would email for each other – primarily for freebies (ebooks were the primary freebie).

There were sites where you could create an account and look for possible collaborations.

Sounds easy enough, right?

It was.

But it was also, for lack of a better term, a very “bro marketing, skadouchey” tactic for building a big list.

(btw, credit for the word “skadouche” goes to Jack Black and Kung Fu Panda 🐼).

The problem was that none of these guys were interested in the people on their lists. They just wanted a big list so they could sell them whatever the latest and greatest internet marketing product was.

The idea behind this was great, but the intention wasn’t.

We also have Russell Brunson’s “Dream 100.”

This is where you basically create a list of your “Dream 100” people you want to do business with (solid networking principle, no judgment) and find a way to get into their ‘realm’.

The problem with the “Dream 100” is that people make a list of people that are pretty untouchable (nothing is impossible, but it’s like going from walking around the block to deciding to scale Mt. Everest the next day).

There are literally BILLIONS of people on the planet to do business with.

You do NOT need to go after “big names” to have a highly successful joint venture, build relationships, and grow a very profitable business.

Here’s my question for you.

Would you be interested in finding people to collaborate with in order to grow your email list?

I started talking to Jason about this (my partner in crime with “Deliverit” – our ‘build in public’ experiment on growing an email list from scratch) and we realize it’s a huge gap in the marketplace.

Traffic is probably the hardest thing for people to figure out.

And all traffic should be driving people to your email list (which of course provides value… no skadouches here).

Here’s what we’re thinking:

First, this is very MVP (minimum viable product).

We’re starting with asking people to reply if they’re interested and we’ll respond once we’ve collected some names. Feel free to share anything you think would be helpful.

  • Do you have a newsletter?
  • List size?
  • Industry?

We’re going to go old school first.

Right now, we’re simply trying to gauge how much interest there is.

If you have a newsletter (no matter the size) and are interested in swapping content, sponsoring a newsletter, or both, reply to this email with “SWAP” and we’ll fill you in.

If you DON’T have a newsletter but are interested in swapping email broadcasts with people, reply and let me know that too.

Leave a comment below OR email me: kim@kimdoyal.com

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