Visual Content Builder – My Interview with Shane Melaugh of Thrive Themes WPCP: 052

Interview with Shane Melough

Let’s take a quick stroll down memory lane for a minute, shall we?

I remember a cold winter night in early 2014 where I was hanging out in my family room with my laptop, the fire roaring, and a cozy blanket. I’m lazily going through Facebook when I come across a video for something called the Thrive Content Builder… and within about 30 seconds of watching the video, I knew I had to have it.

Since the very first time I installed and tried the Thrive Content Builder, I have been in love with it.

I’ve done a handful of videos on using the Thrive Content Builder for content, sales pages, and the built-in landing pages. Yep, you read that correctly! You can create a funnel with the Content Builder:

Optin page
Download page
Thank You page

We wanted to build WordPress themes that were built for businesses. – Shane Melaugh @ThriveThemes

What You’ll Learn In This Episode:

  • Why sliders are bad for conversions
  • Why Shane wants you to buy his competitors products
  • You do the market a disservice by NOT offering your products
  • Why all his businesses are self-funded
  • How the first 6 months of the Thrive Content Builder launch went
  • Why they had to ‘close’ the sale of the plugin for a short period of time
  • The big ‘WHY’ behind the creation of the Thrive Content Builder

I wanted to remove the disconnect between the editing of the content and the content itself – Shane Melaugh @ThriveThemes

Questions I asked Shane:

  • What were you doing before launching Thrive Themes?
  • How did you guys decide to create The Content Builder?
  • Did you receive funding to launch the company or did you bootstrap?
  • Can you explain to the listeners what the Content Builder is?
  • Why they had to ‘close’ the sale of the plugin for a short period of time
  • The big ‘WHY’ behind the creation of the Thrive Content Builder
  • What’s in store for the Thrive Themes and the Thrive Content Builder
wordpress lead generation

Links from this episode

Thrive Themes

Thrive Content Builder

Thrive Leads

You may also like these posts & episodes:

WordPress Visual Editor

Thrive Content Builder Update & PDF

Thrive Landing Pages

Similar Posts


  1. O.M.Gee. I’m 17 minutes into the episode and it is MONEY! Shane offers a fascinating way to look at who we should choose to get advice from. I love the counsel about looking at the sites of conversion experts to learn how to improve conversions. It seems so obvious, but I am guilty of getting blinded by what’s popular or sexy. This year I want to get waaay more focused on what’s effective. You always bring the goods! Thanks!

    1. Thanks Allegra! 🙂
      Yep… Shane totally knows what he’s talking about when it comes to conversions! I love that they focus on creating products for WordPress that help the business owner grow their business! Thrive themes definitely walks the walk! And of course all their products look great!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.