Twitter Threads & Free Workshop with Karen Michaels FTH: 086

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Kim Doyal 0:00
Before we get into today’s episode, I have a quick message for my sponsor Cloudways. Cloudways is a managed cloud hosting platform that simplifies your web hosting experience. The platform allows businesses to focus on their growth and have complete peace of mind with 24/7 support and flexibility to scale. Can we just say support is hugely important when it comes to hosting thanks to Cloudways they are offering an exclusive discount for the Kim Doyal show listeners. Visit Cloudways calm and use the promo code Chem 20 to get 20% off for two months on the hosting plan of your choice. Alright guys, let’s get into today’s episode. Welcome to F the hustle. I’m your host Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we’re going to talk about launching and growing an online business that fits your lifestyle. After the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports how you want to live your life. You don’t have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we’ll be talking about selling, charging what you’re worth, and how earning more means helping more people. My goal is to help you find freedom and create a business on your terms.

Hey, what’s going on everybody? Welcome to another episode of the hustle with Kim Doyal I am effing the hustle in Costa Rica. As you can see, welcome back. I’m so excited today for a number of reasons. But the to specifically one my guest is a dear friend and coaching client, love her energy, love everything she’s doing. And the second reason is we’re going to talk about something that I have jumped back into and I’m committed to mastering. So first of all, my guess is Karen Michaels. Karen, thank you so much for being here today.

Karen Michaels 1:52
Yeah, that was super fun. You are having the hustle all day long girl.

Kim Doyal 1:56
I don’t know where that came in. You know, I don’t always do that. Like, ah, but today was one of those days. And this is a total non sequitur. I bought the shade for this window over here. And I couldn’t figure out how to roll it up. Right. Well, I figured out how to roll it up. So I was like, oh, like again.

Karen Michaels 2:13
Oh, you can see the ocean as a current desert dweller. I use the ocean waves as my regular focus sounds.

Kim Doyal 2:24
You know, it’s funny too because I’ve got everything shut with AC on. Yes, yes. From that down a little. Alright. So first of all, Karen, before we get into our topic, Mm-hmm. Tell the audience who you are what you do. And you know how you run your business?

Karen Michaels 2:43
How I read my wells, oh, my gosh,

Kim Doyal 2:45
you’re all day with that one. But I think really going in the right direction. And so a bit with sort of some off-script, which is what I do, which will lead to why we’re talking about this specific topic today. So

Kim Doyal 3:50
Let me just clarify you’re a voice teacher.

Karen Michaels 2:58
Yeah, sounds fun. Your girl Well, I am. I am a solopreneur here in Las Vegas, Nevada. And I’m also a singer and a pianist who happens to love technology and apple and writing. And I had been dabbling, and it was 100% of side hustle, right? I was dabbling with social media. And I was helping friends or a client would say, oh my gosh, I love what you did. Can you mock that up for me right quick before the gig, you know, hilarious? And I was like, Sure, no problem. And then, of course, when the pandemic struck, and quarantine happened, I’m gonna be honest, my business took off. And thank goodness it did, right. Because there wasn’t any live performing or any of that sort of, I’m also a teacher. And so none of that was happening.

Karen Michaels 3:53
A voice teacher? Uh-huh. Yes, yes. And so I would, I was like, wow. And then people came to me. I mean, dare I say in droves? Where, you know, Karen, how do I do this? What kind of camera should I use? How do I do my social media? What should I do? And it? I am so lucky. In that sense. Just things just blossomed. I had a great time. And now where I’m at is, you know, I have between five and 12 clients, depending on what’s going on, because I do regular, you know, people, I have retainer clients. So those are monthly every month clients, and then I have campaign clients where they’ll come to me once or twice a year to help them run something specific like to sell their show or sell tickets or sell their new course or costume or whatever it is. So yeah, so that’s where I’m at.

Kim Doyal 4:44

Okay, so I want to say that the retainer clients and the campaign client sees your social media, where you’re on social media, it’s all social media. Okay, good. Yes. It’s really fun because I have this love-hate relationship with it. You’d have a love-love relationship with it. So, I love it though I love it. I love your enthusiasm. And I want to I was just thinking about this I want to pull out sort of a side note for our listeners and viewers is that how many years ago did we connect?

Karen Michaels 5:14
I was thinking about that this morning. Okay, because I found you because my, in my music life, I’m chick singer. And that’s my moniker. And that’s you can find that icon on my socials. And then you I was searching for a WordPress thing and the WordPress chick popped up. Right. And so I’m like, check, oh my gosh, this, what Insta friends. And so I think is it? I mean, is it 10 years ago?

Kim Doyal 5:42
True. It really could be 10 years ago, cuz it was early on. And yeah, when I was doing sites and stuff. So but what’s really fun to do we do a website for you. Did we do a chick singer site?

Karen Michaels 5:54
Yeah, you like helped me. Because of course, I was like, hey, I really like doing this myself. Yeah. Okay. Can you show me things? So you would do something and then you would say, Hey, I blah, blah, blah, or I use this plugin or so it was like a half and half. You were so gracious to help me do that. So okay, I was trying.

Kim Doyal 6:11
I was trying to because I remember the chick singer. Yeah. But my whole point in bringing this up is then we couldn’t we reconnected. You stayed on my list. We reconnected, you jumped into email insiders, the first cohort of that? Yeah. You know, I’ve been coaching you. And yes, so great. So but I mean, the whole point of that is that I want people to pay attention to the long game. And to understand that, you know, curation and relationships, you have no idea when somebody is either ready for your products and services, or how it can collaborate. And now, based on the work we’ve been doing, like, we’ve got this thing that I basically was like, Would you please do this? So?

Karen Michaels 6:52
Yes, and it’s so amazing, right? Because that, and that’s the key. That’s why I love social media so much because it is about connections and relationships and engaging with each other. It’s social. And so that’s why I always tell all my clients and the clients that I work for, that posting is not your only job. In fact, it’s probably may, you know, 50% at the best, because you want to be commenting on other people’s stuff, and, you know, liking it and supporting what they do. And then they’ll reciprocate and then it just turns into this beautiful boss blossom flower. You know, I love it.

Kim Doyal 7:32
Well, and where do you think? And just for the listeners, also that I promised, we are going to get into the other topic. For those of you who are wondering, we’re gonna go all-in with Twitter. And we’ll fill you in in just a second. But where do you think things went sideways with social media? So here’s an example this morning. I was listening to an I guess it was an interview. I don’t think they have a podcast, but it was Justin Welsh, and who it was Nicolas Cole and Dickie Bush Ship 30. Yes, for those who share. Karen did the ship 30 back in the fall. And then I asked her about it. I did it and fell off the ship. I keep saying in January when I got sick. So I’m doing the March cohort. I just love these guys. Albert from you’re doing, but it was amazing. Like, where was that going with Justin Welsh. Oh, so listening to him talk about how he grew his company. And you guys, I don’t know this guy from Adam. But it was a really, really good, great talk about his previous life. He was like a CEO or SAS guy or something. Yeah. And he literally shares no links on Twitter. But he tweets, right, he created this tweet schedule. And he’s like, I’m promoting anything. And he has it. He has a LinkedIn course I guess it’s like 150 bucks, but a site but he said, I never do an ask on Twitter for a link or a buy or a promotion. And he’s scaled his one-man show to like 1.5 million a year, or 1.5 million. But either way, the whole point being Yes, his point was in just being there and connecting, engaging, and talking. So that’s just to support your it’s social. Let’s go back to being people right.

Karen Michaels 9:17
Yes, exactly. I mean, listen, if we’re talking about business, I’m obviously not telling you to post your dinner every night. Although that’s not a terrible idea to post that you are a human once in a while. Hello. But just you know, if you want to, I just think sometimes people have conversations that maybe they wouldn’t have in person. They feel they become the keyboard warrior. Oh thing in the negative sense, right? Yeah. Yeah. And um, I always say to people, you know, if you would not say that in person I recommend I welcome you to think as I love one of those sentences that I’ve learned to say I invite you to say, Yes, I invite you to not type that sentence and said, I’m just thinking out loud, you know because come on, there’s enough of that kind of silliness. And my and, and like you said, I have such I really do have a huge love for social media. And I love what it does. I was on MySpace, sir, back in the day with my little daisies, flowers and butterflies, and all that junk that I love. But it’s just big. And I met some great people there who are still my friends today. How is that even possible? You know? Yeah,

Kim Doyal 10:33
I think we’ve we’re past the point where all my friends are friends that just yet. But oh, God, I lost my train of thought. This is like the third time I’ve done this today. This is gonna be awesome. Let’s pivot a little bit because, okay, I want to hear it’s so funny because I when I decided to put a little bit more time and energy into Twitter, it was sort of I don’t say accidentally. I mean, I’m almost at 20,000 followers. I bet on there, right, since 2008. And so now I’ve got like, this sort of resurgence and sometimes I feel like I’m slow with the deploying of stuff. And I’m like, but I trust myself, right and not Yes. Anyways, what I started noticing with Twitter one was friends like you, Jason Resnick in our people, like, oh, I’m getting a lot of traffic from Twitter. I’m getting this from Twitter and also because Facebook feels like a ghost town and it just doesn’t feel good period. Right now, which was a state of flux for it on one hand, on the other hand, it’s like I like that they’re getting kind of called to task for lack of a better word. Yes, exactly.

Karen Michaels 11:42
I want to do some housecleaning for sure. Right.

Kim Doyal 11:45
Let’s hope you know, I think all I actually think all the platforms need to do some housecleaning graters thing, we’re tired of being the product. So that

Karen Michaels 11:53
Exactly, I just talked about that in my most my new podcast, I just uploaded my episode for I feel so excited. And I talk about that, you know, because it’s, you know, they’ve allowed they we’ve allowed them to have us be the product for free.

Kim Doyal 12:11
And then all the paid traffic is going up because it and so there’s going to be a reckoning, I have no idea what that looks like or what it means. But yes, anyway, I agree. You know, so, so friends are telling me about this. So where I kind of started, I’ve always pushed content on Twitter, I think I was probably way more active on it years and years ago. But I would push content. And so I went in and you know, I use Missingletter to schedule like a campaign that goes out for the air. And it’s nuts, Karen, we’re all looking at like link clicks. And I think it’s clickthrough. I should double-check. I don’t know if it’s bio link clicks or just link clicks anyways. Okay, there might be one post, and I’ll get 39 from Twitter, and I’ll get one from LinkedIn. And one wow is like, it’s nuts, the amount of traffic or clicks or whatever. And I’m like, Okay, this is definitely worth paying attention to. And anyway, so I’ve kind of been going down this deep hole. And it’s a whole different way of looking at it. So all that being said before we get into why I’ve been begging you to do a Twitter threads class, which by the way, you guys it’s gonna be free. That’s why we’re doing this episode. I want as many people deciding, let’s, I want to hear your thoughts and feelings, honestly, about Twitter and why you think it’s a great channel?

Karen Michaels 13:30
Oh, gosh, I mean, I What? Well, what I really love about it, so many things. Oh my gosh, what I love about it is sometimes when we have a constraint, it actually allows for more creativity, it seems, you know, that seems a bit unbalanced to say that, but when you have the constraint of now it’s 280 characters, you have to really think about

Kim Doyal 13:57
Well, it was 160 way back in the day, when it started, right?

Karen Michaels 14:01
I was on there than to a well with my other account. Um, and so what I love about that is that it’s these quick thoughts that you can put out there in the world. And then what happens then that’s where the magic happens. Somebody says something that inspires you or makes you think, or you want to jump upon or whatever it is, and then you say something back to them. And that of course still is in that constraint of the 280 characters. And then they talk to you and then someone else jumps in. And before you know it, there is this beautiful conversation going on all over the place. And oh my gosh, I just think that and what Twitter Twitter has been very, very careful, I think to keep itself as clean as possible. I mean, it is, you know, it does the best it can with all the craziness and, you know, with people posting a lot of crazy things, but they’re really good at it. Watch out for that sort of thing. And not only that, I personally think, because as I think with every platform, you should be curating your platforms so that you don’t see things you don’t want to see.

Kim Doyal 15:11
Go a little bit deeper with that. How would somebody do that on Twitter?

Karen Michaels 15:14
On Twitter, there are lists, and there are groups. And then you know, I follow women in marketing. It’s a whole list in a group, right, I follow. And then I’m very choosy about the notifications I receive about Twitter, Matt Nevarez, a top one, because he talks a lot about social media. So I’m watching him to make sure I’m on trend with things. Obviously, Dickie bush and Nicolas called those guys from ship 30. I’m really watching what they’re doing because they’re always offering fantastic insights and beautiful ideas about how to write and what to write about and how to create content. So

Kim Doyal 15:49
I feel like they have flipped- side note non sequitur, that they have flipped the narrative about what writing online means, right?

Karen Michaels 15:59
I think so.

Kim Doyal 16:00
I think the narrative, I’m all about your website and SEO, but they’re like start writing. And here’s where you can do it. And you can actually build an audience, while you’re getting clear. And while you’re creating your category, which sadly,

Karen Michaels 16:12
Because exactly you get because one thing I really love as a social media person, Twitter has beautiful Analytics, you don’t have to go to any third-party site, you just put in, you could literally Google Twitter analytics if you’re signed into your account, and poof, it will pop up and tell you what your what all your stats, your top posts, you’re the top person who follows you, your most recent follows. What did well, what didn’t do as well. It’s an incredible analytic backend insight. And, and it’s free, it’s just part of the platform. And it’s very clear. It’s not like some of the other platforms where I feel like I’m constantly like, what is this? And, you know, and I look at this stuff all the time. And I always think, gosh, if I’m thinking, if I’m confused, and I look at this stuff, literally daily, what is the regular average person who is just a small business person working to market their stuff, you know, as a solopreneur, what is happening to them? So that’s what I really love about Twitter. I love that about Twitter.

Kim Doyal 17:22
The other thing I love about Twitter is it’s funny I was you know, it’s like our saying, I’m not on Facebook a whole lot. I still don’t know, I’m with my Facebook group. It’s almost 10,000 people that I’m like, there has to be something here. So do we rise Anyway, moving on. But I’ll go into Facebook, and I go to my notifications. And I’m like, no, no, he’s like, there’s so much. You know, nothing’s on my phone. But I mean, I’m just sitting here going, this person that I don’t ever engage with is going live, I don’t care. Like it’s, it’s sort of irrelevant, weird. Anybody that’s in my, my realm right now, like getting a notification like this is, this is dumb. And maybe it’s partly because so many people are not on the platform, that the notifications are going in that direction. But sure, either where,

Karen Michaels 18:15
But I do I just think that that’s one of the biggest responsibilities we all have, I think is take responsibility for what makes you feel good, what uplifts you what teaches you, you know, those are that’s on you, if I may be so bold to say that because, you know, and especially on Twitter, you know, all it takes is one or two tweets, you kind of know where someone’s going. And it’s so great, you just head on over to their profile, you can scroll through, you can see instantly who they’re retweeting and what they’re posting, and instantly know what kind of person they are.

Kim Doyal 18:49
So it’s so can we talk a little bit about the content then? Because, yes, the crazy thing, Karen, I am not blocking words, right. I like to write like to create, but I feel like I get into this judgment mode about what to tweet or how to do it. And it’s so bizarre. I don’t there, there’s a little bit of a block, which is also a big drive. I wanted to do ship 30. So can you give some suggestions on how to approach like, using your voice on Twitter in shorter characters that are engaging and hear my heart really quick? When I was listening to that, the thing was just almost this morning, so many people will come at this from the approach of well, how do I create viral content? Or how do I and it’s like, you friggin test it. And you publish, right? People ask that all the time when they join content creators on Facebook. It’s like, how do I make my content around that edited? So it’s like, there has to be a space where people get you to practice, you practice. I don’t know why though. I block. I just go into like, though, what should I write?

Karen Michaels 19:56
No, no. Well, first of all to me it’s done. Definitely the iceberg effect, right where you see this little that I’m sure many of you have seen the meme where the success is the little bit of an iceberg on top. And then when you go under the water, it’s like miles and miles deep and wide. And, you know, that’s the thing I really want to welcome everyone to think. Don’t think about going viral. Honestly, I’m gonna, I’m gonna tell you the dang truth right here. I have never gone viral on any platform. In my humble opinion. Yes, I’ve had some great little posts that went that went crazy for my little following, but I don’t have big followings almost anywhere. And yet, I am working, I am busy. I am creating and the point of going viral. That’s not the point. The point is literally creating and doing and so I have like a fun little idea called the shopping list. IDEA. And that is just all about you you like to do a brain dump of ideas or thoughts, or you look at the blog posts that you’ve already written. You’ve probably already spent one or two or three hours on that baby. You know, it’s gorgeously edited and you did all these wonderful things. You have beautiful graphics with it, whatever you did, right? And then you pick out one or two lines in there. That really means that some of that is this highlight level. That’s one of my favorite questions. Is this a highlighter bubble? That’s a yes. And then you throw that baby on Twitter and see, see what happens.

Kim Doyal 21:37
Yeah, we over you know, it’s funny, as I’m sitting here thinking about this, and I was because I really kind of made this decision, Twitter, primary, LinkedIn next, and then Instagram, I just need someone else to do it. Not that I don’t like it. I just don’t have the bandwidth. That’s all it is. Right? I really have the bandwidth to deal with them. All. Right. You know, one of the things I was thinking of is like with my newsletter, every newsletter should be a thread. And where I wrote literally have that in my note, which the whole class is on Twitter threads, and I want to talk about but you know, in using the timeshare platform, which if you guys haven’t heard of timeshare co I think, yep, it is intention CO this is created by the ship 30 guys, and you can create what they call them atomic essays or Twitter threads on the platform, but the atomic essay, is it a limit? How many words is 300?

Karen Michaels 22:26
Well, there’s not really a
limit but 250 to 350 is like that perfect. Sort of it depends on how your format is. But that is the perfect amount of words for the atomic essay to sit properly in your tweet so that the majority of the entire thing shows and that of course encourages eyeballs.

Kim Doyal 22:44
Okay, perfect. Okay, perfect. So what this is, guys is the atomic essay, it basically you tweet it, and it tweets it as an image so that you get to go over the character limit, so to speak, where it’s really thinking about that with my newsletter, or that the many blog posts that I do essentially at the beginning, right? It can get wordy, so I may have to play with that and adjust it but take that and then literally just thread thread thread listens and tag each person right. And it’s funny again, Karen, I was thinking that you know, because I follow all these people that have these epic threads that have been like Justin Welsh, I think I saved one. And it was this how he grew from here to here and it’s like I’m in my head. I’m just overthinking it. That’s it I’m overthinking it. Like when Jason and I launched Deliverit we’re sharing the building public so I wrote the copy for the opt-in page he just went and took the copy and made a Twitter throw at him all right, and I’m like any of those things I have that I can do that with so yes, I think it’s totally ready finished content.

Karen Michaels 23:50
Yeah, that’s the beauty of it. Kim that’s the beauty because that My Word for the year is right well I have to reclaim and repurpose reclaim this for my personal life reclaim time and repurpose this for my work life. Social media and I and this is what I realized when I was having like a quiet moment which is hardly ever in my life because you know mom and five businesses and whatever. But it’s so quick.

Kim Doyal 24:18
Do you crash at night? Do you just like collapse and like sleep really hard?

Karen Michaels 24:24
Sometimes, yeah, sometimes my husband’s like honey, is that okay? Nevermind. But I think of it like this right when I sing something at a corporate event an Adele song? You know an Elton John’s on do I only sing it once? Of course not. I sing it at the next job for the next set of people who want to end the next job and then and that’s when it really hit me like that’s the actual definition of repurposing because, as I love to tell everyone listen, I love you, but I do not stare at your social media content. So I love social media and I love you and I don’t stare at your stuff and I don’t see every post you make. So why in the heck would you not repost something that’s fantastic. Right? And absolutely, you know, I mean, I have so many ideas for the Twitter threads thing. I mean, you know, it’s like, you could redo your Instagram posts that went great, or your Facebook posts or your conversation with somebody that you owe over the weekend over coffee. I mean, literally, there is an endless supply of ideas and content out there, and most of it you’ve already done.

Kim Doyal 25:36
It is the funny part, I think, what’s helping as we’re talking about this, we’ll have to talk offline. Because it’s kind of like, within timeshare. Yeah. So when they’re, that they have kind of templates. So having Yeah, so having some Twitter thread templates or frameworks. That right, I’m going to create a Karen Ward plug in a ball, right? leg in a hole.

Karen Michaels 26:01
Exactly. And in the class that I’m showing, I’m literally going to show there. There’s I mean, there’s a multitude of ways, but I’m just going to share my top two, how to create a Twitter thread organically. So in the platform, and then how to use a third-party platform like timeshare CO and I’m going to use my tech share account because I just think it’s brilliant the way they’ve set it up. I mean, I just got to hand it to those to that team, the ship 30 team that they’ve done a tremendous job of teaching so many things, and creating that platform is definitely one of the top things they’ve done for sure.

Kim Doyal 26:37
Yeah, I just, there’s some of my favorite people on the internet right now. No, I think that there is simply massive integrity. I don’t know. They are prolific creators. But they walk their talk, right? That’s where I’m yeah, they walk the talk. And I love anybody that’s that’s willing to step out and flip the narrative. I think it’s fantastic. So exactly. Okay, this is not to fangirl about them. Right, so guys, this is I really, I kept bugging Karen. I’m like, girl, you have to do Twitter threads. Class, please would you just do a Twitter threads class because she’s got tips and tricks and, and which that sounds so trite, but and the platform’s suggestions. And so first of all, for people who are not familiar, please explain what a Twitter thread is.

Karen Michaels 27:25
Well, a Twitter thread is simply one grouping of tweets that are connected in a row. So there is a little bit of a, of a process or a system that you need to do in order to have them all connected, the way it will look on Twitter as there will be a line drawn down between each one. And also if there’s a Twitter thread, it says, because Twitter loves Twitter threads, it says View thread in reader. And that you know, as soon as, because then what happens is when you tap that, Kim, now everybody else’s comments go away, and the reader can just read your beautiful thoughts all in a row. And then it looks like a big piece of writing. That’s why I’m like this thing is when I first started seeing it, I was like, Well, this is kind of cool this what a wait a minute, this is tricky that you are doing multiple threads, or multiple tweets, and you can get your whole, you know, thought process going.

Kim Doyal 28:27
So like a stream of consciousness in, in tweets, that’s become an article essentially.

Karen Michaels 28:32
Yeah, exactly. And the really fun thing to me is sometimes when people comment on just one, and then it makes a whole nother conversation start. And so as the originator whoever the originator of the thread is, their engagement becomes massive. And I’m saying two or three comments. Makes for craziness. I’m not kidding you. It takes that little for the platform to go, oh well, man that person made people hang out, let’s show their stuff again. So not only that, it’s an organic way of getting people of the platform showing your stuff more, because they realize that people are reading your stuff, right? And remember, as always, sometimes I realized I’ll read a tweet or a thread. And I didn’t like it like I got so excited. I was just reading and I forgot to do the heart on it. And so again, I just want to welcome everyone to think do please don’t get all caught up in those numbers

Kim Doyal 29:34
Rr any vanity metrics right? Because any vanity metrics any man I know you’re not you know, inside the Twitter algorithm, but my guess is there’s a measurable impact when you click through and you view and reader and you stay there long enough to read it that says sir, that search engines the platforms are picking up. It’s kind of like a bounce rate on a blog post right. So that’s exactly right. Duck around also

Karen Michaels 29:59
That’s it, exactly what I’m talking about. There’s always in every algorithm, although obviously, I don’t know the algorithms, but what I do know is that they’re based on time, clickthrough, and eyeballs. If I’m scrolling at 11:36 am, in the morning, all those people are getting the benefit of that. And that’s a small piece of the algorithm. So, honestly, there’s so much more that goes into the algorithm, which is why I always say, stop worrying about that, and just share the brilliance that you know, share your uplifting thing, share your important piece of information, whatever it is, right? Just share that. And the fun thing to me about Twitter is you can use hashtags. But they’re not they do not function the same way they do, like so me, me, correct, or even like other, even LinkedIn, any of those sort of things, they function differently. They’re really what the original idea of a hashtag is, was, which was a way of aggregating and thinking of the library, it was a way of connecting your content system, right. And that’s more of that use on Twitter. So it’s, so all of everybody’s tweets are not taken up by hashtags, it’s real words, and real thoughts shared by the writer and creator. So I just love it.

Kim Doyal 31:27
Alright, so for somebody who, first of all, let’s, let’s talk about the Twitter thread class, we’re gonna drop it in here, and we’re gonna drop it in. And guys, this is a free class, I’m gonna let Karen steal a little bit of what she’s going to be covering. But I will have the link in the registration. And if you’re listening to this, after the date has come and gone, then whatever link I give, you, will redirect you to be able to watch the workshop. So don’t worry about that. Okay, wherever she’ll have it on replay, you can catch it. So, before we go into, I want to back this is a two-parter. Okay, and you can tell me which order makes more sense. So one, I want to talk about people who were like, Alright, I think I’ll revisit Twitter, like, what, okay, what should they do? And to? What’s going to be covered in the Twitter thread class?

Karen Michaels 32:20
Excellent. Well, we kind of, we kind of hit on why you should join, right. And I bet a lot of people have accounts that have gone by the wayside. So you know, go back in there. And as I say, to everyone, I just did a presentation on Sunday to a fantastic group of ladies. And I just said, you know, go revisit your profile, go revisit your bio picture, go revisit that you’re the link that you have in there, because that’s the beauty of Twitter again, you know, I have a sleek bio web link in there. So it actually links to four or five different things. And I have my newsletter link in there because Revue is owned by Twitter. And that’s who my personal newsletter is through is through review. And I just, I just think what’s great about Twitter is you can jump on for five minutes, read through a little bit, and jump back out. And you can jump on for 10 minutes, and the other five, five spent looking at others, and five spent composing a tweet, you can do it?

Kim Doyal 33:21
Well, and the other piece with Twitter that I like, and please correct me if I’m wrong on this is that you can go in and schedule tweets that and you’re not going to be whether it’s Twitter or a platform like it’s so funny, I have hyped fury and tweet Hunter. And I don’t know why I’ve got both. But I’m just clearly not maximizing either. But you can schedule stuff and it’s you’re not going to get penalized the way you will correct by pushing necessarily. What matters with Twitter is the content, right? It’s what you’re sharing. It’s not that you’re using a scheduling tool, or you’re not sitting on the platform. It’s about engagement of people engaged with your content, but it’s truly the content you’re sharing that they’re not going to be like up you’re using a scheduling tool, like Facebook and Instagram, I think they want you to post natively

Karen Michaels 34:10
Correct, they do. And of course, you can do that through the business suite. So that’s still considered natively by the way, because that’s their scheduling platform. And so just like that on Twitter, but the great thing is with Twitter, it’s right there. It’s right there. Now I do have Twitter blue, I pay the 299

Kim Doyal 34:27
299 A month $2 A month? I might explain Twitter blue because I don’t think I even heard of it until chatting with you.

Karen Michaels 34:36
It’s just to be it gives me all the extras. I get a little bit of insider information as I’ve had. So I’ll tell you articles, articles are coming, which means no articles

Kim Doyal 34:50
Articles are coming to Twitter. Yes, right. I think I shared an article about that. Like and I

Karen Michaels 34:57
I already have the icon set In my profile, you know, and so I’m obviously a beta, I guess, because all of a sudden, it just showed up, and I’m clicking on it, and I’m like, Ooh, this is so fun. So often when you are that kind of higher-level subscriber, which just means I’m paying, it doesn’t mean I’m fancy. Yeah, well, maybe I’m a little fancy. But you know, so it’s that there, you get, I get a very special newsletter, that tells a lot of things. It’s very helpful information. They have a Twitter space, which is like, Twitter spaces is like the, like a, it’s an, it’s the audio version. And there’s a Twitter space is just for Twitter, blue, and things like that. So it’s super fun. But I just think that the best thing to do is to just get back in there, jump in and try it out and see what happens. And you know what I am totally even myself because I will say I think Twitter is for a little bit higher level writing. I’m not saying academic specifically. But just thought-provoking.

Kim Doyal 36:07
That was the exact phrase in my head was “thought-provoking.” Yeah, that you’ve actually taken some time to think about the content, the energy, the intention, the goal behind it. And you’re thinking about how people are going to receive it versus like vomiting.

Karen Michaels 36:25
That’s right. Yeah, exactly. Exactly. That and so I do. You know, I like I said, I went in, and I looked at the lists, and I looked at the well, that’s how I found the ship. 30. Guys, right? I was looking for writers, and then I would look at, and this is what I do. So I love Tim Denning. I know you do too, is from Medium. I found him on medium. And then I followed him there. And then I looked at who does he follow? And who follows Him? Mm-hmm. And now and what I love is Twitter has this thing. When you follow somebody new and they’ll say these accounts go well, with this account. Have you seen that?

Kim Doyal 36:59
Oh, yeah. Yeah. Is that Well, there’s no issue the suggested. And so that’s funny, because for me, so now I’m like, kind of, I don’t wanna say cleaning, but I’m adjusting things for me because I bought so much WordPress stuff. And I still love my WordPress people and tools and stuff. But yeah, I’m so much my focus is is definitely marketing, specifically email newsletters. But so now it’s, it is it’s learning how to adjust as your brand and your business grows and evolves as well.

Karen Michaels 37:33
Right, right. Right. Right, exactly. So I just love that. And then what is this class about? Well, I’m going to, I’m going to do two things. And then there’ll be a super fun bonus. But I’m going to,

Kim Doyal 37:48
I’m going to reclass just reminding you guys, so you have to register to get the replay. And the totals, Oh, yes. double bonus, free, winner-winner!

Karen Michaels 37:56
So Winner winner. So it’s, I’m going to give you the step-by-step directions. Like, it’ll be super simple. Because sometimes I feel like someone teaches me something. And I was like, but how do I do that. So I’m going to screen share, I’m going to in real-time write a tweet, then I’m going to tweet it, we’re going to look at it, we’re going to look how it looks, you know, I’ll show you how to pin it to the top of your Twitter profile if it’s going well. Or if it’s something it’s important. Or if it’s something about you that you want to keep up there pinning is always a super fun thing to do. And then I’m going to, of course, do step by step with these third-party platforms. And then, I mean, I don’t want to give it away. But there’s, there are two magical things that I have been learning about, about Twitter threads, that there are things like about the order in which you do things. I know right?

Kim Doyal 38:53
You got to give me the class after our first go-ahead…

Karen Michaels 39:00
Right? It’s just so it’s so funny. It’s when I was doing my extra research as I love to do, I think I was like a researcher in a former life because I love looking at all that. And I had a feeling that this little hacky thing was true. And it is indeed true. So even verified by Twitter itself. So those are the kinds of things that I’m going to teach you because I hate to say hacks and tips and tricks because that sounds very gadgety, but I’ll be honest with you, the only things that I teach are real, no, everything is white hat. I never do any blackhat SEO kind of things. You know, there’s no buying followers over here. As you can tell I’ve 300 or something like that. It’s very small. I don’t play that game.

Kim Doyal 39:44
You’re doing best practices. Yeah, right. They’re essentially best practices. And just a reminder for like tips and tricks and stuff. Some of those words sound trite, but there’s a reason like a tip is a tip. If there’s that’s right to make something faster, easier Your or whatever, it’s not.

Karen Michaels 40:04
Yes, the big right the verbiage has gotten a little bit far away from what it really meant because people, you know, wanted to hype what they were doing and then they were really offering nothing right. And I’m here to tell your friends that I’m doing this myself. So if I’m doing it and it’s safe for me, then I can’t wait to share it with you. And then I do have some bonus I’ll share my shopping list idea with you and a couple of other fun bonuses. But yeah, it’s just gonna be a super fun time.

Kim Doyal 40:35
You don’t just hit me too. Thank you for that. And again, guys, you’ll get all the details, the registration, and even if you can’t attend live, please make sure you register. I will do you know, just stick around to the end, I’ll have the link for you. But I wanted to ask you about getting verified on Twitter. Like I never thought Is it important? Should you, is it easy to do? Like it was such a big thing at one point.

Karen Michaels 40:56
Right? None of the verifications are easy to do. And there’s a reason for that. The reason you want to become verified, there are a few things if you’re trademarking things, you should get you should go through the verification process. And you’ll probably get turned down and then the next time you’ll get it if you have any kind of celebrity status. And I’m not saying you need to be Angelina Jolie, okay, I’m not saying that. But if you have some kind of literal public status, you want to apply for the verification process, so that it protects your account. These are not again, a very of the blue thing. The little checkmark. Yeah, it is not a yes, it’s cool. There certainly is the cool factor. But most of the, like non-celebrities that have it, it’s because they’re protecting their account.

Kim Doyal 41:47
Ah, okay, I get it. So, so that it’s, you know, it’s funny, you see, I follow a handful of celebrities on different things, but like, yes, the one that pops into my mind, Mark Wahlberg is I loved his “Wahl Street.” Did you watch it on HBO is a little documentary about all his businesses.

Karen Michaels 42:06
He does. He does. And he’s so cool.

Kim Doyal 42:09
Yeah, but he does a lot of and you’ll see. Yeah, yeah. Yeah, but you’ll see him the only real account is this one, you know, and I think you see that with marketers and people who’ve built up a following that is not me. And it kept like I follow Adele, too. And I’m like, yes, there are so many Adele bottles, Adele fan Adele bit, you know, that they’re just using her name. But anyway, so I get that. So the verification is not so much for any sort of traffic benefit other than protection for yourself.

Karen Michaels 42:42
Know exactly, because, sure, I imagine that there is a good traffic benefit to it. But to be honest, I’ve Googled, you know, in incognito, when I’ve tried to make sure that things are going well. And my name is showed up, my Twitter has shown up a client’s Twitter has shown up because using the words that I wanted to rank for. And so that tells me that, you know, I only have one client that is an actual verified. And so and because of that, it tells me it’s such good information for me that I see how the verified client account behaves, if you will, versus the non-verified. And it informs me that it doesn’t, it doesn’t uplift your account as much as you would think. But it definitely protects your account.

Kim Doyal 43:30
Okay, and that you just triggered something else. I just thought of one thing that most people buy, and this is me just being pretty raw and honest here aren’t aware of his I didn’t I don’t think I was aware of this until this year, or I forgot it. The tweets are indexed by Google. Right. Your Oh, yes. Hello, like, pick a platform that is that partners with Google? Not partners, but I mean, what about that?

Karen Michaels 43:57
Well, like, you know, Medium if you if all my long-form writer people, get yourself on medium or write an article because that’s specifically what LinkedIn calls it. And then they allow for those links, like in medium after you finish writing. It pops up with a Twitter link and allows you to have that built-in link right there. It’s such a beautiful thing because and you know that I mean, we have to remember friends, we do not own these platforms. We are renters, we are, you know, the occasional diner in the restaurant, we don’t own it, which means we do not own our audience, which means we must be doing email collection. I call it ACS email collection systems. I talk about that and with all my clients, what are you doing, how are we going about making sure that we have access to these wonderful people that we’ve, you know, got on our in our audiences because we don’t know On the platforms, that’s why it’s very important to make sure that you’re creating content that you are proud of you own essentially. And then we’re just sharing them with the platform.

Kim Doyal 45:11
Yeah, I think that’s brilliant. It’s, do you feel like this is a little bit philosophical, but we’re gonna go down this road, right? So we were talking earlier about creators feeling like they are the product. And yes, we are living in this creator economy. And I really do feel that we are going through some big shifts, and the world has caused it. But we’re seeing all of these things that, okay, Facebook’s broken, it’s got it, it’s got to get its shit together, right, as an example. I mean, I’m paraphrasing. But so we see this happening. And I think we’re seeing a shift with creators in terms of targeting the product. The second piece is, you know, that there is a depth required to do well, now there is a depth required, to do well and build an audience. I think people are tired of influencers. I’m sure who are and yet, I’m speaking for everybody, right. But the point is this whole idea that you can build this huge personal brand as an influencer, just because you’re pretty it’s not gonna, that that’s wearing out as welcome. I heard the term SC influencers, and I was like, Oh, I’ve never heard of that one. Right, which it is, it’s whatever. So that novelty has kind of worn out its welcome. And I see this sort of return back to quality content, long-term sustainable business, search engine content connecting with like, it’s, again, it’s all of the basics and fundamentals of direct response marketing. It’s just how it looks online, that I feel that this space has matured. We’re at right, yes.

Karen Michaels 46:56
I love “this space as matured.” That’s beautiful.

Kim Doyal 47:00
So it kind of makes me think about like I said this when I was doing done for you podcast services. And this is how I feel about newsletters to there’s plenty of room because too many people quit after a year. It’s sort of podcast, it’s not too late to do any of this. Is it harder maybe then than it was 10 years ago? Sure. But you also but there are other ways that it’s easier. Like when I think back to the first WordPress that I had, do you know that in order to get the pages to show up in the navigation, I had to publish them in the order that I wanted them to show up? Or do I have to install a plugin to reorder my pages? I mean, I think back to what, you know, that was 2008. Okay, exactly. So just in general, my charter, right. So do you see, and you know, you are so on top. And you guys, if you’ve not subscribed to Karen’s newsletter, I will also make sure that the link is in the show notes. Her newsletter is so like, tactical strategy, here’s what to do on Instagram, or here’s what’s working or try this on LinkedIn. And it’s so it’s not just news. She’s really handing you a real solid strategy. But where do you feel we’re at in this time and air? I mean, the world is is a little bit topsy turvy. But where do you see this space? Moving?

Karen Michaels 48:22
Well, so I mean, okay, so futurist is one of my Clifton Strengths, top five, so I can go crazy on let’s do it.

Kim Doyal 48:32
Let’s do it. I want to hear it.

Karen Michaels 48:34
Okay, so we all have, well, you may have heard of the Metaverse – and I don’t mean just Facebook, but Web 3.0. And so if you think about it, in the beginning, it was just we would just view stuff, we would go on and look at a site and just view it, there was no real participation. And then in 2.0, we were participating, right? We’re on platforms we’re uploading content, were on our own website and doing that. And now, what’s going to what’s beginning to happen, and what will happen is with 3.0 and beyond so far beyond is that that creator economy is going to focus on themselves. In other words, the platform’s The reason there’s change and trend, that trending change going on is because they are seeing we are becoming weary and they’re seeing it. We don’t want to buy what they’re selling anymore. Absolutely. You know, we’ve like, done our due diligence and, and the benefits are no longer out. You know, it’s out it’s outweighing itself, right. And so, to me, why it’s even more important to me if I said what I’ve told my son aside from Reading, reading being the number one skill I said the second most important skill in your life son is to learn how to write. Because that is the key to everything. And I’m not saying I’m not Hello, I am not a prolific writer. In fact, Grammarly yells at me on the regular

Kim Doyal 50:23
Me too, because of my ellipses, I overuse ellipses, I get that the ellipses are my right, but even in writing, this is an I’ll link to this to, again, the ship 30 guys. I don’t know if it was just Dickie Bush or not, but they’ve got 22 rules for writing online. Right?

Karen Michaels 50:44
Yes, that thread is fab, that’s really Yes. It’s so good. And that, but that’s the key and, and what’s gonna happen is, we’re gonna create our own version. And all of that, you know, small businesses, micro-businesses, let’s face it, that’s really what I am as a micro-business, small business, even big businesses, they’re going to create their own space, we are all going to create our own space, I mean, can I literally see where people would put on, you know, a VR thing, and I could perform in their living room, you know, piano, I would be sitting at my piano, with my sound system and singing in their living room, via the connection of web 3.0. You know, or I could be teaching a social media class, presenting it as though I’m standing in front of you. But I’m, you know, I’m in my own space. I mean, it’s, it’s incredible, as I love to say, it’s always an incredible time to be alive. You know, and, and we want to focus on if you are blessed enough to be in a position of worrying about your business and worrying about what’s happening, then take advantage of that. Because there’s never been a better time to sell your things and talk about what you do and sell your services than right now. Because think about it, the, you know, the big players, right? They spend millions of dollars on commercials for the Superbowl and the Grammys, and the whatever, right? And high you can go on Twitter, and get three, four, or 500 eyeballs for the cost of writing a tweet. Come on friends, let’s go Yeah, talk about your stuff. And you know, what we want to hear from you. Somebody wants to hear the way you talk and the way you present and the thing that you know, somebody wants to hear that.

Kim Doyal 52:36
And there’s plenty for everybody. I truly believe that. And I think when you come back to this place of, you know, it’s kind of where I did the whole hashtag, everything is content. And I see people getting stuck into their head about well, keywords and SEO, and stuff. And I’m in this process of I’ve got someone doing SEO with me now. And she’s running reports. And I know that I’ve got to create pillar content for this shift in my brand for email Mark. Yeah. newsletters, yes, that right. And that’s cool. But I also have the skill set to write that pillar content now, because of how long I’ve been writing online. You know, and you know, it’s funny because I’ve said the same thing, I’m like, the best thing that you can do is learn how to write online. And be even if you’re a video or a podcaster, you still have to, because you still have to write descriptions, descriptions, it’s like at the core of everything, I completely agree with you. But you know, I think there is this place of you just have to start I, you know, it’s like, I don’t want to be yelling at people like do the work. But I’m so aware, when I start seeing people, I’m going to do this, someone else is selling this. So I better make this to sell my it’s not going to work, right. And the best work that I’ve done is to step back, and just go deeper and look at stuff and reevaluate and then go iterate and iterate it. Karen, if someone has told me like I, I just wrote some web copy for a client, I did her homepage and page, I’m not like, I’m not really for hire for copy. It came through somebody else. But I’m like, if you had told me five years ago, you’re gonna like, you’re gonna love studying copywriting you’re going to love understanding how all this works together on-demand like you’re yours, you’re on, right like way and write papers and get A’s in school, whatever. It’s yeah, it’s mechanical to a certain extent. But you’re right in a way that connects with people that and the more you find your voice and the more you practice doing that the more you pull to your point, your right audience to you the person who needs your message the person wants to is like that, you know, it’s kind of like up the hustle. Jimmy people are like, Thank you for saying this. I am so you know, and so you have to do it. Anyways, Karen, this has been so much fun. So again, you guys listen, just sit tight. I will have the direct link for you. It’s in the show notes and of course, I’ll be emailing and sharing it as well. But be sure to register for the Twitter thread class with Karen. So that again, you’ll even if you can’t attend live, you’ll get the recording. And then if you’re listening to this at a future date, just know that you can go to the same link and register to watch the workshop for free.

Karen Michaels 55:13
Yay, this is gonna be so fun. I can’t wait, Kim. I just can’t wait.

Kim Doyal 55:19
Oh, you’re so fun. I love your energy. Alright, Karen, thank you so much for being here. And I’m so excited about this class too. So I love you, tons. Thank you for joining us today.

Karen Michaels 55:29
I love you, too. Girl. Let’s see each other soon. Absolutely.

Kim Doyal 55:35
All right. As always, guys, thank you so much for listening. And I’m going to make this super easy for you. To register for Karen’s Twitter thread class. This is a free workshop, you’re going to go to Kim Forward slash Twitter threads, plural s. And that’s d o y al Kim Doyal. Kim forward-slash Twitter threads. All one word. And if you’re listening to this after the class, which is on Wednesday, March 16, 2022, at 11 am Central Standard Time. If you’re listening to it after the fact, you can still go to that link and get the free workshop just as a replay. So again, guys, I cannot wait to see you there. I am really having a ton of fun on Twitter. And I will see you on March 16. And again, this is later. I’ll catch you on the flip side

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