Troy Dean, WP Elevation and Why Mindset Matters WPCP: 149


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This is one of my first official ‘3-peat’ guests on the show, and I couldn’t be more excited to have my friend, Troy Dean back on the podcast.

Getting to know Troy the last few years has been nothing but inspiring.

I won’t get into a bunch of mushiness over Troy today, but suffice it to say I have a ton of respect for who he is and what he’s created in his business (and life).

We talked a lot about WP Elevation on this episode but we also went in a direction I hadn’t expected. We got into mindset, abundance, and beliefs.

I already thought the world of Troy so it was fun to see where our philosophies lined up in this space as well. In many ways, I feel like I’m finally getting how all of this really fits together. And when I say ‘all of this’, I mean how what goes on in our head impacts our business (and that you can’t really separate the two).

Troy also shared some very exciting news on the show… he’s going to be a Dad! Very soon! I think he’s about a month out from the due date as this airs. I’m super excited for Troy & his wife (I had the pleasure of meeting her when they were on their California tour last summer).

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Questions I Asked Troy

  1. You’ve had a busy year since you were on the show last (almost a year ago exactly). Let’s do a quick update for the listeners first.
  2. I want to talk about the WordPress Business space a little bit (how things are changing, acquisitions, etc.). Not to assume you have a crystal ball, but where do you think things are headed?

  3. You’ve changed your business model quite a bit since our first interview. Can you share a little bit of your journey over the last three years and what’s brought you to where you are?

  4. Let’s shift directions a bit to the small business owner / solopreneur. One thing I’ve been on a little bit of a rant about over the last couple of years is pricing, particularly in the WordPress space.

  5. I know you talk about this a lot in WP Elevation. And of course I assume everyone listening is familiar with WP Elevation, but for the listeners who aren’t familiar, can you explain what WP Elevation is?

  6. How can people get more leverage out of the work they’re already doing?

  7. Who is WP Elevation for?
[clickToTweet tweet=”I believe in an abundant Universe.You either operate from a place of fear or love. @troydean” quote=”I believe in an abundant Universe.You either operate from a place of fear or love. @troydean” theme=”style6″]

What You’re Going to Learn

  • Why Troy shifted from a membership model to a course model for WP Elevation
  • How WP Elevation created the foundation for Rockstar Empires
  • Troy’s thoughts on the space of WordPress Businesses
  • What Troy listens to that inspires him to keep challenging himself
  • How creating processes for their staff creates what they teach for the customers & students
  • How people are discovering WordPress every day, and what that means for business
  • Why Troy believes in an abundant universe
  • Troy’s prediction for SaaS & the role with WordPress
[clickToTweet tweet=”We teach our students and customers what we teach ourselves internally. @troydean” quote=”We teach our students and customers what we teach ourselves internally. @troydean” theme=”style6″] [button url=”” target=”blank” style=”flat” background=”#e05455″ size=”13″ center=”yes” radius=”5″ class=”tvehover”]Get the WP Elevation Blueprint[/button] [spacer]

Where to Connect with Troy

Website | Facebook | Twitter

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  1. Hey, Kim! Great podcast episode! I thin this is my favorite episode of all time. @TroyDean is awesome, I’m a huge fan. Now I’m a “huger” fan. LOL

    Seriously, I totally agree with what you all talked about. Mindset it so important, and you have to find time to put the good stuff in. I never go into public places with my earbud in, but after hearing you say you’re an anti-social shopper, I’m totally going for it! I’m all over that shizzle from now on.

    Anyway, you and Troy are inspirational and important thought leaders in our industry. Thanks for all the time and effort you put into your podcast and your business.


    1. Hey Steve,

      Thanks so much! 🙂 I always love talking to Troy but this was probably one of my favorite conversations with him.
      Put good stuff in your ears anytime you can, right?

      Thanks for the great note too. Much appreciated!

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