In the videos I mentioned I would be doing a series of videos, which I will, but wanted to get the post & these two videos out first.
To say I’m excited about this plugin would be an understatement.
If you’ve been here at all in the past few months you’ve probably seen one of the videos I’ve done about the Thrive Content Builder (which I absolutely love). Well… the team at Thrive Themes are at it again! Yep… another plugin.
And it is AWESOME! (yes, you can totally start singing “Everything is Awesome” from the Lego movie).
You may or may not know this, but the team at Thrive Themes was also responsible for the Hybrid Connect plugin (list building and lead generation plugin). Hybrid Connect was great- but with the success of the Thrive Content Builder I think they decided to take lead generation to a whole new level (Hybrid Connect is no longer for sale).
I’ve made a conscious effort this year to focus on quality lead generation. Meaning, get clear on who my ideal audience/customer is, connect with them and provide value. The best way to do this is with tools that make it easier for you to focus on what you do best (providing value, right Creating content, sharing, connecting and engaging).
I’ve tested a bunch of tools, both plugins and web apps, and am pleased to say that Thrive Leads is without a doubt one of my favorites! 🙂 Out of the box it comes with every type of opt-in option you can think of for your site:[list icon=”icon: check-square” icon_color=”#e05455″]
- Ribbons (like what you see at the top of this post)
- Post footer
Now, before you decide that you don’t like pop-ups, I’m just going to tell you that they work. Plain and simple. I’ve asked people this on social media a few times and the common response tends to be “I hate them, but they work”. Once they start working for you though my guess is that you’ll start hating them less.
My List Building Regrets
As soon as I started my online journey (8 years ago), I heard the term “build your list” or “it’s all in the list”.
Of course I got tired of hearing it and didn’t want to be ‘salesy’- and not paying attention to that advice is my biggest regret with everything I’ve done online. Not the products that didn’t do what I wanted or the webinars that didn’t convert. I wish I had stepped into this ‘list building’ thing YEARS ago- and I mean fully stepped into it.
There is a lot of dialog and opinions on line about building relationships, being authentic and telling your story. ALL great points, valid discussions and hugely important in creating relationships.
But this isn’t grade school.
We’re not looking for someone to hang out at recess with. We’re building businesses and businesses rely on customers.
Of course getting the customer (or lead, aka, potential customer), is just the beginning.
Building a relationship and engaging with your leads is not only important, it’s required.
What is often missing from building this relationship is something that took me a LONG time to grasp and is part of my focus for growing my brand and business this year. And I’m totally going to bogart this from the Thrive Leads webinar I watched a couple days ago:
Without getting into a big explanation and definition of relevance (because of course I know you know what it means), let’s look at this in terms of how it relates to lead generation and your business.
Is what you’re offering your potential lead relevant to where they are on your site at that very moment they have the opportunity to subscribe to your list?
Example: If you were reading this post, which is about lead generation and the Thrive Leads plugin, then halfway down the page (or in the post footer) there was an opt-in for using Twitter plugins on your site it wouldn’t be very relevant would it? Not even kind of!
It would simply feel like an interruption and you’d close the lightbox or ignore the post footer opt-in.
If I had an offer for an ebook or video on lead generation, building your list or a case study on using this plugin for lead generation it would be completely relevant and you’d probably opt-in.
Which is one of the benefits of using Thrive Leads.
Not only does this plugin come with multiple options for what type of opt-in you use (lightbox, slider, ribbon, widget or post footer), you can literally dictate exactly where it shows up, when it shows up (for certain options) and how it shows up.
That being said, let’s jump into the videos so you can see how easy it is to use this plugin and start building your list.[divider top=”no” size=”2″]