the SPARK 141 ~ A simple question for you

the SPARK Newsletter

Hi, {{ subscriber.first_name }},

When my kids were little, we used to go to the movies… a lot.

As a single parent, it always felt like it was something we could do together, but I didn’t have to be “on” for a couple of hours.

I’d even take our neighbor’s three kids (so yes, me & 5 kids to the movies), provided I could borrow their minivan to get us there.

Once my kids were older and doing their own thing, I’d often go to the movies by myself (never bothers me… it’s not like I’m talking to the person I go with 😉).

It was a way to unplug, check out, and end my week. I was one of those people that had a subscription to the theater (unlimited movies), and it more than paid for itself.

It was such a simple thing.

I still love movies, but after being in Costa Rica for two years, I’ve gotten out of the habit. I only went to the theater when I came back to California – so if I was lucky, I saw two movies a year.

I’ve always found it amazing how ONE simple thing can make such a big difference.

The crazy thing is we tend to think about or focus on MANY things – or at least think we can focus on many things. Because really, the definition of focus says otherwise:

You can’t really have more than one ‘center,’ – can you?

This brings me to a question for you to think about this week (and I’d LOVE to know your answer if you’re up for sharing, just hit reply and let me know).

“What is one thing, if accomplished, makes everything else you’re trying to do either easier or unnecessary?”

I heard this question in a YouTube video (the question was from Gary Keller, who wrote the book, ​”The ONE Thing”​).

The great thing about this question is that as soon as you accomplish that one thing, you can choose another ‘one thing.’

This doesn’t mean you only do one thing. It simply means you pick one thing to focus on accomplishing.

Now that I’ve picked my one thing for both brands (this brand and ​Create It​), I’m honestly floored at how much I accomplish each day without feeling frenzied.

Quite the opposite, in fact.

I’m enjoying my work more.

Sometimes before we can focus on one thing, we have to clean up a handful of niggly things. Here are the niggly buckets I’m clearing out right now:

  • Tech: finish setting up a few things I’ve been dragging my feet on and canceling tools I’m not using/don’t need.
  • Systems: I don’t need a lot of systems in my business (I’m keeping things SIMPLE), but in order to hire support, I need a few systems set up and scheduled.
  • Learning: I have one priority for learning right now, and that’s advertising. I have two great Facebook Ads courses I’ve partially completed, so I have to schedule the time to complete them (and consistently revisit them).

I separate the niggly things from the ONE thing (that, if I accomplish it, makes everything easier) because the niggly things are tasks that are ‘one and done.’

Get them off your plate, and they clear out brain space. 🧠

Another type of task is one I read from Amanda Goetz called “mosquito tasks.”

Nuff’ said, right?

Those are those pesky little tasks that, while not a huge priority, will stop buzzing around our brains as soon as we complete them.

Tasks like:

  • Scheduling an eye appt. (this girl is in desperate need of a new prescription)
  • Cleaning out a closet
  • Sending that over-due email
  • Giving the dogs a bath

You get the idea.

Initially, the niggly tasks might take up more time, but ideally, they create more space to focus on your one thing.

The niggly tasks and mosquito tasks will ebb and flow.

Sometimes we’ll have a lot, and other times we’ll feel unstoppable.

That’s just life.

Simply create a structure for yourself to keep these things in check (and maybe reframe how you think about them).

Ryan Holiday is a favorite author of mine (​The Obstacle Is The Way​ is one of my favorite books!).

This article is a great reminder to trust yourself and listen to your gut.

Read ​”24 Things I Wish I Had Done Sooner (or my biggest regrets).”​

Write better content with AI… this is a deep dive into creating quality content. Read ​”AI Blog Writing Tutorial: Use C.R.A.F.T. to Edit & Produce Amazing Content.”​

Have you started your newsletter yet? Here’s a great list of how you can grow it. Read ​”26 Newsletter Growth Channels.”​

No better time than the present to work on your email marketing (or better yet, start if you haven’t pulled the trigger). Read ​”The Future of Email Marketing: Insights From 23 Content Marketing Experts.”​

SAVE 30% on ​Kadence,​ now through July 31st!!!


  • Video Clips: I know I’ve shared this before, but I LOVE it. Upload one longer video & it creates shorts in minutes, with text overlay. ​Try here.​
  • More Video Clips: A competitor to Opus, but there’s no free trial. This one allows you to post directly to the platforms. ​Check out Munch here.​
  • Free Graphic Illustrations: Download free vector graphics for your next project. ​Get over 100 illustrations here.​
  • Threads: If you want to follow the people you follow on Twitter over on Threads, use ​ThreadLink.​


How is it already August next week?!?

I’ve been enjoying the warm weather and will happily take a few more months, please…it usually stays warm in Northern CA through October, which is when I’m headed back to Costa Rica for the first-ever ​IGNITE Women’s Business Retreat!​

Ignite Mastermind Costa Rica

We’re halfway full already (this is a small, intimate retreat).

​Find out more about IGNITE Mastermind Costa Rica here.​

Enjoy the last week of July before we have to really start thinking about planning for the remainder of 2023 (and hat tip if you’re already there).

Have a fantastic day,


the SPARK Newsletter

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.