The Magic Phrase for ALL Businesses

magic phrase

O.K., I can’t resist.

I have to start this off with a weather report (this one is for you Kyle Van Deusen).

Fortunately, I won’t be complaining about the weather because it’s beautiful outside. There are bright blue skies and it’s supposed to be over 80 degrees today.

It’s amazing how something as simple as blue skies and sunshine can lift your spirits.

I’m a conscious practitioner of appreciation for the simple things in life. This gets much easier as you get older and stop caring so much about what other people think. The freedom that comes with that is priceless (one of my goals as a parent is to help my kids find their way here sooner than I did. The best way to do that is by being an example).

I was chatting with my friend Lorraine on FB messenger last night and we were both saying that we pretty much have zero tolerance for drama at this point in our lives.

There was a time in my life where I would have spun out with indignation about something I perceived as wrongdoing (i.e., drama).


I get it out of my system to one or two good friends and move on.

My favorite four letter word is ‘Next’.

What I’ve found to be true in most cases where there is drama is a lack of self-responsibility.

When you can truly accept that you’re responsible for all the conditions of your life, you’re truly free. People that get into drama about things seem to have a hard time looking at their role in the situation.

I won’t get too esoteric on you here, but the bottom line is we always have a choice. When you choose self-responsibility you pretty much kick the drama to the curb.

And the people who do engage in drama?

They start disappearing because you’re not providing any fuel.

What does this have to do with business?


For starters, when there’s less drama it’s much easier to stay focused and get the work done.

And I don’t mean the ‘surface level work’ (checking emails, engaging on social media, etc., all which have their time and place). I mean the real work that will make a difference in your business.

Writing the sales letter.

Writing the email (I’m truly enjoying being back at this).

Creating the course.

Finishing the proposal.

You get my point.

All of a sudden there’s more space in your day to do what matters because your energy is where it needs to be.

Things start clicking into place and you create momentum in your business that feels unstoppable (and no, that doesn’t mean you won’t have lows again, it’s simply a process).

One of the things that clicked into place for me recently was the magic phrase I learned from Michelle Hunter (this was the live stream we did yesterday).

Are you ready for this?

You might want to write it down… (kidding, this is SO simple).

That magic phrase is…”So that…”

Example (and ignore my crude un-creative copy here):

“Sign up for Content Marketing Secrets today so that you can generate sales with every piece of content you create.”

light bulb moment

Yes, that was my light bulb moment.

So simple and so powerful!

In case you missed this, you can watch the replay of the live stream with Michelle Hunter here:

Watch ‘Packing & Pricing Your Offers with Michelle Hunter’ here

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  1. Thank you for sharing this light bulb moment, Kim! I LOVE the magic words and can see exactly where I can implement them into my copy so that it has a greater chance of resonating with my audience. (Do you like what I did there?) 🙂

    You’re the best! Love your content. Keep it coming!

    1. haha… love it Mary Lou (so that). And thank you!
      Would love to catch up in May! What’s your schedule like?

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