The Astonishing Power of Writing with AI and The Future of Content MarketingJuly 10, 2021 July 10, 2021 /
Writing with AI isn’t a replacement for human writers.
It’s simply a tool.
A tool that can massively cut down the writing time, inspire already good writers and get those of you who think you “can’t” write to finally start writing for your business (and yourself if that feels right).
Skilled and experienced content marketers seem to be in short supply. It may be difficult to find content-marketer and writers who have the skills and experience for managing your site’s SEO, as well as being able to develop a long-term strategy for your business. AI can fill this need by taking over some of these functions so that content marketers and content creators have more time to focus on content development.
And although I know most of you know this, let’s take a look at what content marketing is:
Content marketing is the process of attracting customers to your site by creating content that gives them value, whether it’s an article, video, blog post, or similar content. By providing value in content to potential customers, you will help them understand how beneficial your company can be.
Two of the biggest challenges I see people running into when deciding which content to write about are:
- Not knowing what to write about
- Not having the time to write
And for the sake of this post, I’m going to reference writing for content, but this will apply for audio and video too because unless you are someone who can “wing it” all the time and produce amazing content, most of us mere mortals need to have something written down (an outline, a guide, a script, a post, etc.) before hitting the record button.
For the naysayers
You’re missing the point.
I had a fun banter back & forth with a good friend who thinks that Jarvis.ai is crap. I adore him and respect his opinion but basically said we’re going to have to agree to disagree on this one.
Like any tool online, what you get out is only as good as what you put in.
I’ve tried a few different ai writing tools and hands down Jarvis wipes the floor with them (obviously I’ve not tried them all… but at this point that would just be taking away from my creating time).
I don’t want to go too sideways with Jarvis here, but if the output you’re generating from any of the templates or the new Bossmode feature seems subpar, then you need to look at what you’re inputting first. At the risk of using a very weak analogy here, it would be like putting bad fruit into a blender and expecting it to taste amazing. After all, smoothies are made of fruit, right?
I’ve seen a handful of arguments from content creators (specifically writers and copywriters), that they don’t think the quality is good, they prefer human writers, it sounds robotic, etc. Again, depending on what you put INTO any AI writing tool the content you get out might sound robotic and like an outdated piece of corporate content.
Again, missing the point (and not understanding how these tools work).
I fell in love with Jarvis (the tool formerly known as Conversion.ai) write away. Depending on what I’m writing about, I always start with one of the writing frameworks, such as the AIDA framework.
Here’s where I TOTALLY missed the mark the first time I was using this.
The input fields to generate the output ask you for 3 simple things:
- Company/Product name
- Product description
- Tone of voice
I was treating the “product description” as though I needed to put in a polished, copy-worthy description.
As you can see in the screenshot below (and you can watch the live stream we did with Chris Hull from Jarvis.ai on using the tool) that you can literally enter a string of sentences describing your product or service to generate your output.
This was for my #FtheHustle newsletter for my personal brand. I’ve been feeling a little stuck with how to convey what this is and who it’s for. I know how I want people to feel (which is always a great place to start), but for some reason, the words are eluding me (is it me, or is it always harder to do these things for ourselves?).
It wasn’t until I did what is basically a brain dump of these feelings that I started to generate something I could work with.
Note: I said something I could work with, NOT use straight out the shoot. There are definitely some phrases and headlines I can take and use, but it still needs my personal tweaking to make sure it sounds like me.
This is simply ONE example of how AI can make someone (me), who likes to write, a better writer.
Think what it can do for someone who doesn’t have a comfort level writing?
I have a friend who has successfully launched a newsletter and has done so because of Jarvis. And the beauty of this is that I’m pretty sure she wouldn’t have pulled the trigger on her newsletter if it weren’t for the assistance of ai.
The technology behind all of this
Most of this is over my head, and I’m happy to leave it there. 🤣
However, if you’re up for geeking out a bit, tools like Jarvis are powered by GPT-3. Here’s the best (read: easiest), definition I could find of GPT-3.
GPT-3 has been created by Openai, which was co-founded by Elon Musk (not surprised).
And that’s about as far as I’m going to go with the tech behind writing with ai… both of those articles can get you started if you want to dig deeper into what it is and what it means.
With the success and early implementation of GPT-3 I have no doubt it’s just going to get better as more people use it and more time and energy are put into developing it.
What this means for the future of content marketing
For starters, quality content will always, always, always win. End of story.
Writing with ai simply means:
- Lower point of entry for people to start writing (who doubted their abilities)
- SPEED: writing with ai will definitely speed up the time it takes to write. It doesn’t matter if you’re looking to write long form content, ads, SEO descriptions, etc.
- Frequency: because of the time you save when you write with ai, you’re definitely in a position to write more often.
- Improved skills: If you’re willing to do the work and put in the time to utilize these tools, your natural skillset is going to improve if you choose to pay attention to how what you produce converts, connects, and delivers results.
Writing with ai in no way means you don’t have to produce quality content.
You still have to understand writing structure, grammar (thank you Grammarly), story structure, copywriting, and the psychology behind what works. However, using a tool while learning and improving these other skills will get you there exponentially faster.
Writing with AI is here to stay.
What you do with it (if anything), is up to you.