The Money Isn't in "The List"
This is the mantra (dare I say "war cry") of every bro marketer on the planet
Your Workshop Host:
Look, I have been exactly where you are.
You hear it over and over again, “the money is in the list!”
In some ways it’s true, but it’s so misleading. If it were true we’d all be able to buy lists from list farms (I’m sure such a thing exists, but I don’t think they’re called list farms), start sending emails, and fund our vacation homes and crypto dreams effortlessly.
My ONLY regret with my online business is that I didn’t put more time and energy into email marketing when I first got started. I always had an opt-in form and lead magnet up, but those are just the mechanics of list building.
It’s about the quality of those email addresses and what you do with them that counts.
How you build a relationship with your subscribers and what you offer next is the magic formula for turning your email list into more than just an asset: it becomes your community.
These are the people who raised their hands and said, “YES! I want to hear from you!”
After almost 14 years online:
I’ve published hundreds of blog posts & podcasts
Created two profitable newsletters
Coached private groups & individual clients on email marketing and newsletter
Have sold strictly with email (as much as I love webinars and launching, it’s hard to beat being able to simply send an email and get that “notification of payment” in your inbox)
Grew an e-commerce brand to multiple 6-figures in sales in one year
… and so much more
The problem isn't simply with the statement of "the money is in the list"... it's in the approach and everything they leave OUT when it comes to building the "right list."
There is nothing worse than doing exactly what you were told to do than ending up with zero results.
The problem is we “don’t know what we don’t know”, right?
So much of online marketing is “which came first, the chicken or the egg?”
Hear me out.
I’ve been in this space for almost 14 years (which is like dog years because of how fast things move). Before I even bought my first course or signed up with my first coach I knew that I was supposed to build an email list.
I just didn’t know what to do with it.
As soon as I had my first site up I set up my “opt-in” for my lead magnet. I grew a list, I occasionally emailed it, and waited for all my “email money” to roll in.
In the meantime, I kept doing the work that was paying the bills: client work.
Hear my heart… There's nothing wrong with client work if that’s what you want to do.
However, it’s not ALL you have to do.
How would your life be different if you had sales coming in that didn’t require your time and attention?
How great does it feel to get that “notification of payment” when you’re doing something else? Out to dinner with your family, on vacation, a quick run to the store.
It’s a pretty great feeling, isn’t it?
I wish I had learned this sooner.
What if there really was a simple solution?
Monday, Nov 1 and Nov 5, 2021
at 12:00 PM CST
What if you could attract the right subscribers, at the right time, and then giving them so much value that they’re not only anxious to get the next “thing” from you but they’re hungry to buy it from you?
The good news is there really IS a solution.
And you won’t feel like you’ve sold your soul for those “notification of payment” emails either (seriously, they never get old).
There are a few things you will have to do, but if you’re still with me at this point my guess is these things come naturally to you
Here’s What You’ll Learn in this Workshop
What people are saying...
My good friend Kim Doyal and I were talking the other day about promoting my book launch when she had an idea for 5 days of emails.
Within minutes, Kim had it all outlined. The purpose, subject, content ideas, and call-to-action for each of the 5 emails. My jaw dropped in amazement.
Now I saw just how creative, fun and strategic setting up a plan and composing an email sequence could be.
I told Kim how cool it was to watch a talented pro work in her zone of genius. Her concept had materialized into a concrete plan in minutes.
There was something almost magical about the way it came together.
Always blunt and brutally honest, Kim said, "Well, it wasn't always this fast. I've done a lot of these."
Live Stream Universe
Strategic, wise, funny, and kind... Kim's ultimate superpower is seeing the big picture while simultaneously zeroing in on the SPECIFIC actions that will make the biggest difference to your business.
She's the business coach I turn to for clarity when my inner "crazy creative" gets overwhelmed by the sheer number of ideas and moving parts in my business.
If she's got space in her schedule for you, jump at the opportunity... you'll be SO happy you did!"
Your Workshop Details:
Monday, November 1st - Friday, November 5th at 12:00 PM CST
**100% Take-it-to-the-bank Money Back Guarantee!**
I personally guarantee that if you show up, create your offer, and implement everything I teach you that you WILL get sales!
If you don’t, I’ll refund the entire workshop!
All you have to do is show me that you implemented everything I taught you.