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The Money Isn’t in “The List”

This is the mantra (dare I say “war cry”) of every bro marketer on the planet

Kim Doyal

Kim Doyal

Your Workshop Host:

Look, I have been exactly where you are.
You hear it over and over again, “the money is in the list!”
In some ways it’s true, but it’s so misleading. If it were true we’d all be able to buy lists from list farms (I’m sure such a thing exists, but I don’t think they’re called list farms), start sending emails, and fund our vacation homes and crypto dreams effortlessly.
My ONLY regret with my online business is that I didn’t put more time and energy into email marketing when I first got started. I always had an opt-in form and lead magnet up, but those are just the mechanics of list building.
It’s about the quality of those email addresses and what you do with them that counts.
How you build a relationship with your subscribers and what you offer next is the magic formula for turning your email list into more than just an asset: it becomes your community.
These are the people who raised their hands and said, “YES! I want to hear from you!”
After almost 14 years online:
  • I’ve published hundreds of blog posts & podcasts
  • Created two profitable newsletters
  • Coached private groups & individual clients on email marketing and newsletter
  • Have sold strictly with email (as much as I love webinars and launching, it’s hard to beat being able to simply send an email and get that “notification of payment” in your inbox)
  • Grew an e-commerce brand to multiple 6-figures in sales in one year
  • … and so much more


The problem isn’t simply with the statement of “the money is in the list”… it’s in the approach and everything they leave OUT when it comes to building the “right list.”


There is nothing worse than doing exactly what you were told to do than ending up with zero results. 
The problem is we “don’t know what we don’t know”, right? 
So much of online marketing is “which came first, the chicken or the egg?”
Hear me out.
I’ve been in this space for almost 14 years (which is like dog years because of how fast things move). Before I even bought my first course or signed up with my first coach I knew that I was supposed to build an email list.
I just didn’t know what to do with it.
As soon as I had my first site up I set up my “opt-in” for my lead magnet. I grew a list, I occasionally emailed it, and waited for all my “email money” to roll in.
In the meantime, I kept doing the work that was paying the bills: client work.
Hear my heart… There’s nothing wrong with client work if that’s what you want to do.
However, it’s not ALL you have to do.
How would your life be different if you had sales coming in that didn’t require your time and attention?
How great does it feel to get that “notification of payment” when you’re doing something else? Out to dinner with your family, on vacation, a quick run to the store.
It’s a pretty great feeling, isn’t it?
I wish I had learned this sooner.


What if there really was a simple solution?

Monday, Nov 1 and Nov 5, 2021
at 12:00 PM CST

Live Workshop

What if you could attract the right subscribersat the right time, and then giving them so much value that they’re not only anxious to get the next “thing” from you but they’re hungry to buy it from you?

The good news is there really IS a solution.
And you won’t feel like you’ve sold your soul for those “notification of payment” emails either (seriously, they never get old).

There are a few things you will have to do, but if you’re still with me at this point my guess is these things come naturally to you

  • You Actually Care About Your Subscribers (this is a strength, not a weakness)
  • You’re not afraid of “doing the work” (work seems to be the newest “four-letter word”)
  • You know that solving real problems, for real people, is the easiest way to grow your business
  • You’re excited to “dig in” and start understanding how to provide better solutions
  • You’re in this for the long-haul. You started your business to “create a life” – not a job
  • You believe this can all be FUN!!! ?


Here’s What You’ll Learn in this Workshop

Easy Duplicatable Framework

Once you learn this method you can repeat it… over and over to create a list of people who trust you  (& buy!).

Visual Email Process Map

Email can be a little confusing – this breaks down the process, step by step in an easy-to-understand visual map.

Successful Email Sequence

Create a successful email sequence that does the work for you! All while creating trust & connection.

Establish Your Expertise

Your subscribers are going to wonder how you got into their heads and knew their most pressing questions!

Increased Sales Conversions

Using this framework you can start increasing sales with new subscribers by giving exactly what they need.

Finally, Automate Your Sales

This is the first step in creating automated sales with your new subscribers. Set the stage early.


What people are saying…

Ross Brand

My good friend Kim Doyal and I were talking the other day about promoting my book launch when she had an idea for 5 days of emails.Within minutes, Kim had it all outlined. The purpose, subject, content ideas, and call-to-action for each of the 5 emails. My jaw dropped in amazement.Now I saw just how creative, fun and strategic setting up a plan and composing an email sequence could be.I told Kim how cool it was to watch a talented pro work in her zone of genius. Her concept had materialized into a concrete plan in minutes.There was something almost magical about the way it came together.Always blunt and brutally honest, Kim said, “Well, it wasn’t always this fast. I’ve done a lot of these.”

Ross Brand

Live Stream Universe

“Kim Doyal continues to exceed my expectations.”Another business owner told me about Kim and about her success with Kim. I immediately connected with her and knew I needed to work with her in her one-off coaching sessions.I’ve worked with other business coaches before with little success.  Kim on the other hand is exactly what I needed; fast-paced, fun, great business foresight, and immediately understood my business and my goals.I am now confident in my direction and excited for the future.HUGE shout out to Kim Doyal. You are AMAZING!

Gina Vincent

Kerrianne Edwards

Strategic, wise, funny, and kind… Kim’s ultimate superpower is seeing the big picture while simultaneously zeroing in on the SPECIFIC actions that will make the biggest difference to your business.
She’s the business coach I turn to for clarity when my inner “crazy creative” gets overwhelmed by the sheer number of ideas and moving parts in my business.

If she’s got space in her schedule for you, jump at the opportunity… you’ll be SO happy you did!”

Kerrianne Edwards

Your Workshop Details:

Monday, November 1st – Friday, November 5th at 12:00 PM CST

  • Day 1: LIVE workshop: Overview & Strategy
  • Day 2: Work on your own, create your plan
  • Day 3: LIVE training on implementation – Scholarship GIVEAWAY!
  • Day 4: Work on your own, implementation
  • Day 5: LIVE Q&A


I’ve got you…

**100% Take-it-to-the-bank Money Back Guarantee!**

I personally guarantee that if you show up, create your offer, and implement everything I teach you that you WILL get sales!If you don’t, I’ll refund the entire workshop! All you have to do is show me that you implemented everything I taught you.


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