Newsletters for Marketing & Growth with Josh Spector KDS: 041July 1, 2019 September 23, 2019 /
Newsletters for marketing and growth are on the rise.
I wrote an article called ‘The Return of the Newsletter’ and truly contribute my interest in newsletters to today’s guest, Josh Spector.
Josh Spector is who sent me down the rabbit hole when I found his newsletter titled “For the Interested” (we’ll get into that more in a bit). I first found him on Medium, loved his content, then did what many of us do and followed the link and became a subscriber.
I’ve since joined Josh’s Facebook group (you can join Newsletter Creators below), look forward to his newsletter every week and have been on the lookout for quality newsletters that provide value.
Josh ‘s background goes deep with content marketing and he’s been behind a lot of successful social media and content marketing campaigns in Hollywood, such as the Oscars. He’s been running the social media marketing for the Oscars for the last 9 years (including the famous ‘Ellen selfie).
Josh consults with clients to help them grow their audience, grow their business, or grow their newsletter. Sometimes all three.
Questions I Asked Josh
- Can you share your background and how it led you to what you’re doing today?
- When did you decide to jump back into newsletters?
- How have newsletters changed?
- What are some of the benefits of having a newsletter?
- What tools would you recommend for newsletter creations?
- How do you market your newsletter?
- What is the quality of a newsletter subscriber vs. just an email subscriber?
What You’re Going to Learn
- How Josh formats his newsletter (so it’s easy to maintain and provides massive value)
- Why he suggests keeping your newsletter strict and flexible
- The power of evergreen content in your newsletter
- How do decide what your audience wants
- The difference between a content-driven vs. a sale driven newsletter
- Where to start with marketing your newsletter
If email is dead, why do the social platforms all want to email you to stay in contact with you? They’re not using their own platforms to communicate with [email protected]
Josh shared so much more than what to do with newsletters.
Great ideas on what to do with a lead magnet, such as publishing the lead magnet as a blog post and putting the opt-in into the blog post (great for traffic and a higher quality subscriber).
Josh also gave us a ‘mini-lesson’ on how you can lower paid traffic costs by running paid ads to a valuable piece of content (as opposed to running ads to a lead magnet or landing page). We were specifically talking about Facebook ads, where Josh has been able to get opt-ins for as low as $0.50. Don’t believe the noise about Facebook ads not working anymore, it’s about knowing your target audience, speaking directly to them in your ad copy, and then creating the right ad that drives them to click through and read the rest of the article.
The, once you’re targeted visitor gets to your post you include a clear call-to-action in your content asking your visitor to subscribe to your newsletter.
You don’t need to include a lead magnet. Someone who has clicked through and found value with what you’ve created is much more likely to feel like they can trust you with a newsletter.
There is SO much goodness in this episode, I have no doubt I’ll be transcribing this one. 😉
Be sure to check out all of the links that Josh mentioned below.
Where to Connect with Josh
Links mentioned in this episode