Live Interview with Troy Dean of WP Elevation


It feels a little crazy to me that this was the first time I’ve done a live stream with Troy. We’ve done a few podcast interviews over the years and I thought it was high time we did a live stream.

And of course, it was a blast.

One of my favorite things I love about talking with Troy is that we also get into the mindset side of things and this live stream was no different. We talked about the mindset shift that needs to happen when you’re scaling a business (perception is everything, isn’t it?) and who you become in the process.

After an intense year growing WP Elevation and creating Rockstar Empires, Troy and his partner with Rockstar Empires decided to close the course down. Even though Rockstar Empires was successful (they launched it a few times), they realized that the challenge of being in different time zones (Australia and the east coast in the U.S.) was proving to be more of a challenge than they had anticipated. With the arrival of his first child and his partner having 3 kids under 6 years old, they both came to the conclusion that they needed to put Rockstar Empires on the back burner. Troy said the brand will come back at some point in the future but for now, Rockstar Empires is closed (with all customers, of course, having lifetime access to what they purchased).

So where is WP Elevation and Troy headed?

The mission of WP Elevation is to help freelancers find freedom.

Not a bad mission, right?

Troy and his team at WP Elevation are doubling down on what they’ve created and are committed to growing and improving what they’ve built.

I don’t know if it’s because I’ve gotten older or I’ve simply been around this online space for so long (probably a combination of both), but there’s something about getting massive clarity, simplification, and focus that feels wise.

We also talked about what shifted things for Troy when he decided to close down his agency (years ago), focus on Video User Manuals and help as many people as he could… for free. The crazy thing about helping people for free is that most people fight this… and I get it. I did that too until I shifted what I was doing (stopping service work) and went all in with what I loved (content marketing).

There’s a ton more in this live stream… so be sure to watch the full episode to get all the nuggets Troy shares and to find out when WP Elevation is opening again.

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Kim Doyal

Hi, I am Kim Doyal: Entrepreneur, Podcaster, ContentCreator, Optimist. Over 10 years into this online business journey, I believe that #EverythingIsContent and we can all #JustShowUP.

62 Comments

  1. Steven B. O'Sullivan on January 23, 2018 at 2:01 pm

    Hey Kim and Troy!

  2. Cathy Rodriguez on January 23, 2018 at 2:01 pm

    Always awesome. haha

  3. Steven B. O'Sullivan on January 23, 2018 at 2:02 pm

    Great Troy, how are you?

  4. Todd E. Jones on January 23, 2018 at 2:03 pm

    I turned off listenting to Pink for this

  5. Todd E. Jones on January 23, 2018 at 2:04 pm

    oh my, poo

  6. Cathy Rodriguez on January 23, 2018 at 2:05 pm

    Todd E. Jones this must be serious business then!

  7. Steven B. O'Sullivan on January 23, 2018 at 2:05 pm

    Rockstar Empires! It rocks!

  8. Todd E. Jones on January 23, 2018 at 2:06 pm

    indeed Cathy Rodriguez, it is important. But back to Pink later ๐Ÿ˜‰

  9. Matt Medeiros on January 23, 2018 at 2:08 pm

    amen

  10. Todd E. Jones on January 23, 2018 at 2:08 pm

    hey Matt Medeiros!

  11. Christopher Williams on January 23, 2018 at 2:10 pm

    its an education hour lol

  12. Todd E. Jones on January 23, 2018 at 2:10 pm

    coffee, yes!

  13. Steven B. O'Sullivan on January 23, 2018 at 2:10 pm

    My posse

  14. The Wordpress Chick on January 23, 2018 at 2:16 pm

    Drop your questions for Troy in the comments ๐Ÿ™‚

  15. Steven B. O'Sullivan on January 23, 2018 at 2:17 pm

    Troy, whatโ€™s your next project?

  16. James Bullis on January 23, 2018 at 2:20 pm

    Blueprint
    is awesome!

  17. Steven B. O'Sullivan on January 23, 2018 at 2:20 pm

    Do you use gamification in WP Elevation?

  18. James Bullis on January 23, 2018 at 2:21 pm

    <โ€”- Completed Clurse. Referred my friends. :)

  19. David Blackmon on January 23, 2018 at 2:23 pm

    Just wanted to say hi Kim and Troy Dean

  20. Steve Bentley on January 23, 2018 at 2:32 pm

    Any likelihood Rockstar Empires will be back on?

  21. The Wordpress Chick on January 23, 2018 at 2:37 pm

    “Help Freelancers find freedom” – Troy Dean

  22. Jane Stewart on January 23, 2018 at 2:39 pm

    Hi there!

  23. Belinda White on January 23, 2018 at 2:39 pm

    You are both my inspiration. Love it when you speak together.

    • Troy Dean on January 24, 2018 at 9:46 pm

      Aw shucks Belinda White

  24. Jane Stewart on January 23, 2018 at 2:40 pm

    Snapchat boo lol !

  25. Sandi Eveleth on January 23, 2018 at 2:40 pm

    Itโ€™s all about the connections!

  26. Todd E. Jones on January 23, 2018 at 2:41 pm

    “Life quickly puts you on your ass.” You have no idea!

  27. Jane Stewart on January 23, 2018 at 2:42 pm

    Success personally and career is a long game …a never ending pivot!

  28. Todd E. Jones on January 23, 2018 at 2:43 pm

    Knowing your why, good stuff

  29. Sandi Eveleth on January 23, 2018 at 2:45 pm

    Love this!

  30. Jane Stewart on January 23, 2018 at 2:47 pm

    This is great thank you both!

  31. Jane Stewart on January 23, 2018 at 2:48 pm

    Passion is very powerful !

  32. Todd E. Jones on January 23, 2018 at 2:48 pm

    “I would do this for free.” Yup good thought

  33. Sandi Eveleth on January 23, 2018 at 2:49 pm

    JOIN IT! It rocks!

  34. Jane Stewart on January 23, 2018 at 2:49 pm

    What an exciting opportunity

  35. Todd E. Jones on January 23, 2018 at 2:49 pm

    Great chat Kim Doyal! I gotta go get a hamburger. Nice to listen to you Troy, hope to chat soon!

    • Kim Doyal on January 23, 2018 at 9:41 pm

      Hope you enjoyed your burger Todd!

    • Todd E. Jones on January 24, 2018 at 6:43 am

      Kim Doyal yup, had to run and get it for my mom and me so we could watch the Razorbacks game. To top it off, they won!

  36. Sandi Eveleth on January 23, 2018 at 2:50 pm

    Best membership Iโ€™ve ever joined

  37. Steve Bentley on January 23, 2018 at 2:54 pm

    WPE is by far and above the BEST course I’ve ever done. Period.

  38. Jane Stewart on January 23, 2018 at 2:54 pm

    What did you learn from the worst boss you ever had?

    • Kim Doyal on January 23, 2018 at 9:42 pm

      Sorry I missed your question Jane!

    • Troy Dean on January 26, 2018 at 5:30 pm

      I learnt that Iโ€™m unemployable Jane

  39. David Blackmon on January 23, 2018 at 2:54 pm

    Thanks for sharing your time Troy and thanks for all you do Kim!

  40. Jane Stewart on January 23, 2018 at 2:55 pm

    Yes go all in on one or the other .

  41. The Wordpress Chick on January 23, 2018 at 2:57 pm

    Next enrollment: Thursday, March 1st

  42. Jane Stewart on January 23, 2018 at 2:57 pm

    Thank you !

  43. Steve Bentley on January 23, 2018 at 2:58 pm

    dropped the #G-bomb!

  44. Kim Doyal on January 23, 2018 at 9:41 pm

    Thanks Colin!

  45. Kim Doyal on January 23, 2018 at 9:42 pm

    Thanks for joining Sandi (as always!)

  46. Joanna Sherrow on January 24, 2018 at 8:24 am

    Replay

  47. Tom Gould on January 24, 2018 at 2:20 pm

    Troy Dean is scamming people, the software is a joke

    • Troy Dean on January 24, 2018 at 9:44 pm

      Really Tom? What software are you talking about?

  48. Torkild Smith on January 24, 2018 at 6:32 pm

    Watched the replay. Awesome both of you !! ๐Ÿ˜€

    • Kim Doyal on January 24, 2018 at 8:40 pm

      Thanks Torkild! ๐Ÿ™‚

    • Troy Dean on January 24, 2018 at 9:44 pm

      Thanks Torkild Smith

  49. Troy Dean on January 24, 2018 at 9:45 pm

    Thanks Sandi Eveleth

  50. Troy Dean on January 24, 2018 at 9:45 pm

    Pleasure Colin Cartwright

  51. Sandy Cenneno Wiles on February 4, 2018 at 10:50 am

    I am so glad I took the time, even a week late, to catch this #replay. Thank you so much Kim and Troy for such a wonderful conversation!

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