It Costs What It Costs – WordPress Pricing Needs to Change
The WordPress space can be a bit of a conundrum at times.
On one hand, you have a very passionate community. Enthusiasts for this piece of software that’s free (which in and of itself is pretty amazing); contributors, teachers, developers, bloggers, marketers, designers, and hobbyists.
On the other hand, you have a ton of people that think the piece of software that they get to use for zero cost entitles them to everything at that same price point.
I’ve been racking my brain trying to find an example in ‘real life’ that comes close to this and I just can’t.
Pretty much everything we use in our lives on a daily basis has a cost associated with it, even if it’s indirect (through taxes of some sort).
I witnessed this is the Beaver Builder Facebook group recently when the guys announced the price for their new plugin, Beaver Themer.
If you’re not familiar with Beaver Themer, then you need to check out the video and announcement. I see a TON of possibilities for this plugin.
Want to create a unique style for your podcast posts? Create it once with Beaver Themer and apply it sitewide to the entire category.
Back to the discussion in the Facebook group…
When the BB team announced the price in the Facebook group to the community a lot of people felt the price was too high (at $147 for the year). They’re going to have a discount when it’s released (make sure to join the Facebook group and subscribe for updates on their site for notification).
If you break that down by the month… that’s $12.25 a month.
For updates and support.
What people fail to realize is that just because the cost of a product doesn’t fit their budget doesn’t mean the product is overpriced.[clickToTweet tweet=”Just because the cost of a product doesn’t fit your budget doesn’t mean the product is overpriced.” quote=”What people fail to realize is that just because the cost of a product doesn’t fit their budget doesn’t mean the product is overpriced.” theme=”style6″] To the business owner who can use Beaver Themer to deploy sites quicker or create posts and pages that increase subscribers or customers… it’s a no brainer.
If you’re a hobbyist that wants to play with this plugin but you’re not sure you see a use for it on your own site, it’s probably not a great investment (trust me, I’ve jumped on my fair share of products with amazing features only to realize I didn’t really have much use for them. It was all about FOMO… fear of missing out).
Everything about the Beaver Builder community continues to impress me.
The founders have set a tone of positivity and support that surpasses any community I’ve come across online in the past 9 years.
If you haven’t jumped in and purchased Beaver Builder, what are you waiting for? 🙂
In addition to the upcoming release of Beaver Themer they’re completely updating the UI for Beaver Builder itself.
Join the fun & get Beaver Builder here