It Costs What It Costs – WordPress Pricing Needs to Change

WordPress Pricing

The WordPress space can be a bit of a conundrum at times.

On one hand, you have a very passionate community. Enthusiasts for this piece of software that’s free (which in and of itself is pretty amazing); contributors, teachers, developers, bloggers, marketers, designers, and hobbyists.

On the other hand, you have a ton of people that think the piece of software that they get to use for zero cost entitles them to everything at that same price point.

Zero dollars.

I’ve been racking my brain trying to find an example in ‘real life’ that comes close to this and I just can’t.

Pretty much everything we use in our lives on a daily basis has a cost associated with it, even if it’s indirect (through taxes of some sort).

I witnessed this is the Beaver Builder Facebook group recently when the guys announced the price for their new plugin, Beaver Themer.

If you’re not familiar with Beaver Themer, then you need to check out the video and announcement. I see a TON of possibilities for this plugin.

Watch the video & read the post on Beaver Themer here

Want to create a unique style for your podcast posts? Create it once with Beaver Themer and apply it sitewide to the entire category.

Pretty amazing.

Download the Content Upgrade 

Back to the discussion in the Facebook group…

When the BB team announced the price in the Facebook group to the community a lot of people felt the price was too high (at $147 for the year). They’re going to have a discount when it’s released (make sure to join the Facebook group and subscribe for updates on their site for notification).

If you break that down by the month… that’s $12.25 a month.

For updates and support.


What people fail to realize is that just because the cost of a product doesn’t fit their budget doesn’t mean the product is overpriced.

[clickToTweet tweet=”Just because the cost of a product doesn’t fit your budget doesn’t mean the product is overpriced.” quote=”What people fail to realize is that just because the cost of a product doesn’t fit their budget doesn’t mean the product is overpriced.” theme=”style6″] To the business owner who can use Beaver Themer to deploy sites quicker or create posts and pages that increase subscribers or customers… it’s a no brainer.

If you’re a hobbyist that wants to play with this plugin but you’re not sure you see a use for it on your own site, it’s probably not a great investment (trust me, I’ve jumped on my fair share of products with amazing features only to realize I didn’t really have much use for them. It was all about FOMO… fear of missing out).

Everything about the Beaver Builder community continues to impress me.

The founders have set a tone of positivity and support that surpasses any community I’ve come across online in the past 9 years.

If you haven’t jumped in and purchased Beaver Builder, what are you waiting for? 🙂

In addition to the upcoming release of Beaver Themer they’re completely updating the UI for Beaver Builder itself.

Join the fun & get Beaver Builder here

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  1. Hey, Kim! Great article. Thanks so much for the plug and for your insights. Pricing is such a difficult process and it’s encouraging to hear your thoughts.

    I can relate to the idea that pricing in the WordPress space can be a bit skewed compared to other industries—WordCamps are a good example. I’ve become so accustomed to paying $40 for a conference ticket and I’ve been shocked to see the, sometimes, multi-thousand dollar tickets to other non-WordPress conferences. It’s all relative, I guess, haha. 🙂

    1. Hahaha… I get the conference ticket analogy, Robby. It’s always fascinated me that outside of the WP space people don’t seem to complain as much (at least not online). It all has to be tied to what the product can do for you. Your products save people SO much time, people just need to know what their time is worth.
      Always happy to plug you guys! 🙂

  2. Have you ever considered about adding a little bit more than just your
    articles? I mean, what you say is fundamental and everything.
    But just imagine if you added some great pictures or video clips to give your posts more, “pop”!
    Your content is excellent but with images
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    1. Hi Thomas,
      Funny you should suggest that I started using a tool to create social campaigns ( and it made me realize I needed to get more images into my posts!
      Thanks for the reminder.

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