Growing Your Business with the Switchback Approach – My Interview with Brock Cannon WPCP: 083

The Switchback Approach

I had the good fortune of being introduced to Brock Cannon through a good friend.

I’m SO glad he introduced us.

I’m definitely a fan of The Switchback Approach.


You might think I sound a bit like a nutty fan or over-zealous reader, but I absolutely LOVE Brock’s approach to helping people achieve their goals. I often waffle between goals and intentions. I totally get the value in setting a concrete, tangible goal. I also know the value in setting intentions (which to me is a gentler approach and implies a lot of TRUST).

Brock’s approach to goals has totally shifted that for me.

Questions I asked Brock:

  1. What is the Switchback Approach
  2. What made you decide to write a novel (as opposed to a business book)
  3. What is your current business?
  4. How do you work with clients?
  5. What are your plans for taking for your business this year?

What You’re Going to Learn:

  1. Why Brock has his clients ADD something into their lives first as opposed to taking something away
  2. How he helped a client lost 30 lbs. with this method
  3. Why I became a super excited fan of Brock & The Switchback Approach
  4. How you can apply the Switchback Approach to your own life to reach your goals
  5. How you can get a FREE copy of the book!
Switchback Approach

Where to Connect with Brock

Twitter | Facebook | Website

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  1. This was a great episode! I think people would do a lot better with their goals if they use this method. That big reward at the end is so much easier to reach if you use a series of smaller goals, or switchbacks, to get there. I really enjoyed this.

    1. Thanks Geoffrey!
      (and for your patience with my technical comments issue!
      I absolutely LOVE this approach… and am definitely applying it!
      I’ll email you for your address so I can send you your book!

    1. Thanks Bob!
      So grateful to have connected with both of you! I think author interviews might be a new ‘thing’ for the podcast! 🙂 I love this method too!

  2. Excellent ‘cast, and timely, too! From the interview, I completely agree with the idea of making small changes to ultimately produce large benefits. In fact, over the holidays I read an article of 15 things successful people do before breakfast. Rather than get completely overwhelmed, I decided to try to implement just one each month. The first one? Drink a 16-23 ounce glass of water first thing in the morning to start getting my body rehydrated for the day. Easy!

    I’m rambling… but wanted to let you know that this one definitely resonated with me.

    1. Thanks Eric,
      Yea, I really love the ‘adding’ something in vs. taking something away. I’ve done the drinking a glass of water first thing in the morning too (thanks for the reminder- need to get back to it!). It really does help!
      You didn’t ramble… loved it!
      Thanks so much,
      p.s. can you email me your mailing address so I can send you the book? 🙂

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