#FtheHUSTLE ~ 071 – This Assumption is Frustrating
March 24, 2022 March 30, 2022 /
Welcome to Spring! 💐
It’s super hot and dry in Costa Rica right now (at least where I am), and is averaging about 92-94 every day. As long as the power doesn’t go out (and I lose my AC), I’m not complaining.
I want to get right into things today about something you’ll be hearing a lot more about moving forward.
I sent out an email to the Content Creators Planner list about email marketing and received some great responses. I LOVED this response:
“One thing I find super frustrating about almost all the business-related emails I get from anyone is this: Everyone acknowledges the money is in the list and follows that trope with advice on how to nurture and engage that list. But: EVERYONE ASSUMES YOU ALREADY HAVE A LIST!”
She is SPOT on.
I remember feeling this frustration when I started my business.
I did what I was supposed to do:
- Created a website
- Had an opt-in form for a lead magnet
- Had a welcome sequence
- Started blogging
Keep in mind this was 2008, so much of this was still new and people were less weary (jaded? 🤔).
ALL of that still works, but it’s the long game (no immediate ROI).
Starting a list from zero shouldn’t be a massive frustration. There are two ways to build an email list:
Time or Money (both if you can).
The time piece: be prolific about promoting yourself. I don’t mean shoving a squeeze page in people’s faces, I mean sharing and connecting. Over, and over, and over again. I know this is simplified (I have limited space here), and I promise I’ll do more on this.
The money piece: Investing in paid traffic will get you off and running. I wish I did this sooner. And you do NOT need to dump a bunch of money into Facebook or Instagram ads. There are LOADS of other paid traffic strategies.
My favorite? Newsletters (like this one… and yes, I’ll be adding sponsorship and classifieds at some point this year).
I recently ran an ad in Josh Spector’s “For the Interested” newsletter and it was brilliant. For $100 I got 46 new subscribers and a connection to a major player (not being cheesy, more on that later).
I know I can improve the conversion rates by improving the landing page (and testing to a lead magnet vs. the newsletter).
I’ll pay all day long to acquire a quality lead for 0.46.
Last week I asked if anyone would be interested in a beginners email workshop, I got a few responses but would love to hear from you if this is something you’d want.
In the meantime, make sure you’re subscribed to “Deliverit.” Jason Resnick and I are building an email list from scratch, each week we share a new strategy for growing your list.
A Little Brainpower 🧠
I’ve been sharing how much I’m loving Twitter (conversations, engagement, and traffic). If you’re wondering how to grow on Twitter, follow Justin Welsh. Read “The system behind 9 Twitter threads with 6M+ impressions” here.
Related: Thread: 10 Advanced Twitter strategies
I am overdue for an update on my About page. This was a great reminder. Are you overdue for updating your About page? Read “How to Make Your “About” Page Pop Immediately” here.
Tool Time 🛠
- Instagram: I’m pretty close to handing my IG account off to someone (I’ll engage, I don’t have time). Flick looks like a tool I might try.
- Social Media: I just saw this earlier today. It’s more than scheduling social. You can respond to people from different platforms all in one place. Try Radaar.io for free here.
- To-do list & calendar: I’m trying this trial (all of one day). A simple calendar and to-do list for your day-to-day. Try Taskable free here.
- Video: If you’re looking for a video host (think Wistia) that includes some unique marketing features, try Bungee for free here.
CEX – Creator Economy Expo
Doesn’t the world need an event for content creators that doesn’t focus on platforms we can’t control?
Your wish is our command. CEX – Creator Economy Expo is the event developed for content creators, by content creators. May 2-4th in Phoenix.
Have a fantastic day!
Kim
