#FtheHUSTLE ~ 070 – Get Creative & Make it HappenMarch 17, 2022 March 24, 2022 /
One of the best parts about traveling for me is coming home (and not just because home is Costa Rica 😉, I’ve always felt that).
There’s a different level of appreciation for my own space and at this point in my life, what I’ve created.
This is also how your business can feel.
Like coming home.
I’ve spent a lot of time and energy over the last two years consciously eliminating things that I don’t enjoy doing.
Obviously, not everything can be eliminated at once, but you can start creating a plan today.
Writing has become a big piece of what I do (follow me on Twitter for my daily Atomic Essays as part of the #Ship30for30 writing challenge) and I want the time and space to do it.
However, in order to do that, I need to do a little “entrepreneurial adulting” and set up the right people, systems, and processes to create that space.
And for the record, I’m not a fan of doing anything administrative. I can do it, but it’s tedious (I’m not one of those people who loves spreadsheets).
It’s been a while since I’ve had a “team” and I’m starting to rebuild that. I have contractors I work with but I’m at the place now where I’m bringing people on and setting up processes.
Processes for things like:
- Repurposing content
- Podcast outreach (me as a guest)
- Video editing
- Client support (for new programs)
- Some social media (I only have the bandwidth to engage on a couple platforms)
Many of these things I have automations for are so second nature to me that I never bothered to create a process for them. The only way to scale is to remove me as the bottleneck, which means I need to put in the time now to get these things in place.
What’s the one thing you’d hand off to someone else if you could? 🤔
Take that ‘thing’ and document it now.
It doesn’t have to be pretty or formatted, simply document the process (video record it) or use a tool (there are a handful of tools that will screen record and create step-by-step clips).
I have a spreadsheet where I’m simply listing all the tasks I do not need to be the one doing.
It’s a lot easier to start pulling yourself out of the equation when you have these things out of your head and on paper.
Even if you’re not ready to hire someone right now, you may as well set the intention and start the ball rolling.
You could also find a couple of other entrepreneurs to share the cost of a virtual assistant with.
Get creative and make it happen… for you.
A Little Brainpower 🧠
This Twitter thread is a breakdown of how the founder of Slidebean used Google & YouTube (and a team of only 4) to scale to 2.5M using content, after figuring out their target audience. Read “This founder made 2.5M with free content” here.
I recently discovered Justin Welsh on Twitter & love his work. In his newsletter, “The Saturday Solopreneur” he shared “6 Steps to a $90,351 online course launch” here.
Found this in “For the Interested” by Josh Spector.
Tool Time 🛠
- Canva: did you know Canva integrates with a handful of other apps you can add to your Canva account? Check out the Canva App directory here.
- Video: I haven’t used this in a couple of years but it looks like it’s make a lot of improvements. They’re recently added voice overs for recording audio. Try Animoto free here.
- Icons: This site has a great selection of icons and stickers. I have a paid account but you can use the free account and download PNGs. Try Flaticon here.
- Social Media sharing for WordPress: I’ve used this plugin for quite a while now (formerly Social Pug) and it’s never let me down. Check out Grow by Mediavine here.
This is both sad & funny at the same time… 😂
*I can also forget what I was saying mid-sentence. It’s quite the trick*
Question for you: I’ve had a lot of responses lately specific to email marketing and getting started (i.e., not knowing where to start, especially as a service provider).
I’m thinking of doing a live workshop to get people started. Is this something you’d be interested in?
Reply to this email and let me know. I’m thinking just an hour or 90 minutes.
Have a fantastic day!