#FtheHUSTLE ~ 056 – Marketing Lessons from AdeleDecember 13, 2021 December 13, 2021 /
I can’t believe we’re only a few weeks away from Christmas (I know, I say this every year. It really is true that the older you get the faster time flies).
I’ve got a little more than a week and I’m heading back to California for Christmas.
It’s going to be a whirlwind of a trip.
I start in L.A. for a few days with my daughter, a trip to Disneyland with my best friend, then we all head up to Northern California.
Then back to L.A. with my daughter for a few more days before heading back to Costa Rica.
As busy as it’s going to be, I am SUPER excited about it.
I need some cooler weather, some Christmas cheer (there’s plenty of Christmas stuff down here, but it’s almost 90 degrees outside, so there’s that), and time with family and friends. 🥰
I have a little marketing lesson for you today that might seem a little far-fetched, but it’s pretty powerful.
The lesson comes from none other than Adele. 🎤
Yes, the singer.
I hadn’t realized it had been SIX years since she put an album out.
During that time she went through a divorce and took time for herself before creating her new album.
Her new album, 30, has become 2021’s fastest-selling album (according to BBC.com)
Whether you like her music or not (I love it), you can’t deny she has talent and an amazing voice.
But the marketing lesson comes from Adele the person…
… not the musician.
People love Adele because she comes across as real.
She’s honest about the challenges she’s gone through.
She doesn’t pretend to be someone she’s not (I kinda fell in love with her after watching her Carpool Karaoke with James Corden).
And if you haven’t seen it, the recent concert she gave in England to a room full of Britain’s “who’s who” will bring you to tears.
Emma Thompson asks her if anyone has made an impact on her and she says it was her “year 8 English teacher” who really brought out her love of literature.
When Emma Thompson asked her if she kept in touch with her she said no… and then she put the pieces together.
“Is she here?”
The teacher comes on stage and Adele starts crying.
She hugs her telling her she looks exactly the same and you instantly see the young girl come out thanking the teacher for all she did for her.
And without missing a beat, she then asks a friend to come on stage and sing one of her songs because “now I got to get me makeup fixed.”
Every single time Adele shows up with humility and kindness I love her a little more.
Your subscribers, customers, and audience want to connect with you.
Not everything you do needs to come from a strategic place. Just show you care about the people you communicate with.
It removes the “shoulds” from your business and I promise it will impact the bottom line more than you can even imagine.
A Little Brainpower 🧠
This is pretty timely considering my ‘reboot’ of the podcast (see below). For all of you podcasters who want to get more reach (er, amplify) your podcasting results, read “How to Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)” by Holly Pels here.
Related: Captivate podcast host
Newsletters continue to make more headway and now LinkedIn has opened up newsletter publishing for everyone. Tom Kuegler talks about the power of LinkedIn for newsletters (they end up in the inbox of everyone who subscribers). Read “LinkedIn just changed the online writing game” here.
Related: Create a Newsletter on LinkedIn
Tool Time 🛠
I love it when I’m thinking about something I need and it shows up. That’s what happened with the first tool on this list this week.
- Processes: Part of my first quarter goals for 2022 is to hire some help, which means creating processes. My friend Mor asked in her Facebook group what people were using and I’m testing this one. Try Tango for free here.
- Memberships: I don’t remember how I came across this (I thought I’d heard of them all), but this looks like a great option for Membership sites. Check out Memberful here.
- Ideas & titles: many of you have probably seen this, but it’s a great place to generate ideas and titles for your content (and it’s free). Try Portent’s Content Idea Generator here.
- Social Media: Yep, another social media scheduling tool. This one incorporates engagement as well and is currently on a lifetime deal from AppSumo. Check out FeedHive here.
Podcast Reboot! 🎤
This has been a long time coming. I’ve rebranded my podcast and have a bunch of episodes ready to go!
The “official” new name of the podcast is #FtheHUSTLE with Kim Doyal.
It’s the same podcast feed, so if you’re already a listener it will show up in whichever podcast app you use.
The first episode under the new name is pretty near and dear to my heart (of course they all are)… I went deep with email marketing.
Like many of you I’m sure, I’m at that point in December where I’m trying to wrap some things up while having the intention to slow down a bit and enjoy this time of year (kind of an oxymoron isn’t it?).
Whatever your holiday plans are, I hope you’re able to be present with every moment.
Even the challenging ones.
Have an amazing day,