#FtheHustle ~ 054 – The Breakdown Before the Breakthrough

FtheHustle Newsletter

What’s up buttercup!

You’ve probably heard the phrase “the breakdown before the breakthrough”…

…that’s a little dramatic for what I want to talk to you about today, but it sets the stage. 😉

*side note* 
A friend and I now hold “drama class” when we know we’re being dramatic about something. We go overboard by dramatizing things and end up laughing at ourselves. It’s a great little exercise in not taking yourself too seriously.

Whenever you step outside your comfort zone there are going to be moments, thoughts, and obstacles that pop up that make you doubt yourself.

Have you ever noticed that?

You decide you’re going to create a new product or service offering, you feel really good about it, and the closer you get to pulling the trigger the more doubts you start having.

Or you decide you’re going to dig deeper with something and it requires a whole new level of commitment on your end.

Before you know it, your mind has come up with all kinds of reasons why now isn’t a good time, you have other priorities, it probably won’t work anyway, blah, blah, blah (and yes, it’s as annoying as the blah, blah, blah).

No matter what it is (be it business or life), the closer you get the more your ego is going to have its way with you and throw all kinds of noise your way.

I shared in an email earlier this week that I’m committed to a daily writing practice.

As soon as I hit send on that email it and put that message out into the world it was like I developed amnesia.

My mind went blank.

Instead of trying to force something, I recorded a podcast episode (because I had already written the post… otherwise it would have been blank stares at the screen).

Sometimes hitting publish on anything is all it takes (and the juices are flowing again).

Speaking of publishing…

As Web 3.0 becomes more of a reality, the things we’ve known and counted on for marketing & publishing may not work the same way they once did.

People are creating and growing online businesses without traditional websites and blogs! 

I’m way too vested in my own website to abandon it, but the idea of publishing elsewhere online as opposed to making sure it’s on my website first (or in addition to) has me both excited and kinda freaking out.

However, if I can connect more and grow my list (note I didn’t say followers) through another channel, doesn’t it at least make sense to try it?

I think so.

Stay tuned for some announcements on that front next week.

A Little Brainpower 🧠

There’s nothing like working your tail off on a piece of content only to have it sit lonely without ever being read. In addition to having a successful promotional campaign for your content, there are a few other reasons no one is reading. Read “4 Actions to Take When Absolutely No One is Reading Your Content” by Jonah Malin here.

Related: My LinkedIn Engagement Was in the Toilet Until I Learned This Trick

This is a perfect case study of what I mentioned above (publishing on other platforms, direct to your target audience instead of using your blog or site first). An in-depth case study by the guys behind the paid newsletter, “Category Pirates.” Read “How to Write A Top 1% Business Newsletter: 7 Ways to Differentiate Your Content” by Category Pirates here.

Related: Write Unputdownable Content with the ‘Malcolm Gladwell Method’ 

Tool Time  🛠

I’ve been pretty good about staying focused this week and not going down a rabbit hole of new tools. I did however, find plenty to share.

  • SEO: I’ve just decided to give this a test (I have an onboarding call with them today). It’s a self-guided tool to help you optimize your site. They have a 50% Black Friday Cyber Monday deal on right now too. Check out Hike SEO here. 
  • Cookies: Love it or hate it, cookie notices are here to stay. Here’s a tool that makes it easy to add a cookie notice to your site. Try “Cookie Notice” free here.
  • Notes: I’m still completely obsessed with Excalidraw, but this Sticky Notes tool looks promising for collaborations and group projects. Try “Sticky Studio” here.
  • Project mgmt. & Whiteboards: I have a ClickUp account but haven’t had enough time in the tool yet. However, the edition of the new whiteboard tool makes me want to jump in! Check out ClickUp’s whiteboards here. 

The kid has a point…🤣


And that’s all she wrote for this week!

If you’re in the states, I hope you have a wonderful holiday with family, friends, and some delicious food. 🍁🍂🥧

Wherever you are in the world, I’m incredibly grateful that you are a part of my world.

Have a wonderful day!


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Kim Doyal

Hi, I'm Kim Doyal: Entrepreneur, Podcaster, ContentCreator, Optimist. Over 13 years into this online business journey, I believe that #EverythingIsContent and we can all #JustShowUP. Creator of #FtheHustle movement and Co-founder of the Content Creators Planner.

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