#FtheHustle ~ 052 – Avoid the Chaos Grenade

Have you ever tried to get a child’s attention when they’re engrossed in something?

Maybe they’re on a tablet or watching T.V.

You call their name. Then you call it again. Then you get a little louder. Then finally you get REALLY loud and they look at you like, “what?”

This was my brother to a “T” when we were kids (especially when Nintendo came out). It used to drive me crazy.

It *feels* like they’re ignoring you.

In reality, they’re simply totally present and focused on the ONE thing that is right in front of them (imagine that).

That’s exactly what you need to do in your business.

Be so focused that nothing pulls you away from your long term goals (and I’m not referring to not enjoying the rest of your life).

*DISCLAIMER*

I’m all about having more than one income stream and/or business (this is my *new* definition of diversification).

However, you need to get ONE thing up and running. Having multiple projects, sites, or products all being created at the same time is a sure path to chaos (and burnout).

If you have client work that pays your bills (or a day job), keep at it.

But you have to get something DONE and then give it the time and attention it needs to grow.

For the most part, I don’t purchase anything anymore that isn’t related to exactly what I’m working on right now.

I have plenty of things I’ve already purchased that are waiting to be finished, but I’m not worried about it.

Even the recent course I bought about Defi (deregulated finance… I need more brain space to grasp all that ) is sitting untouched.

I’ve created a very clear plan for how to simplify my business so I’m not pulled in multiple directions.

If it doesn’t fall into one of those buckets, it’s not a priority… regardless of who has said I “have to be doing X”… I’ve got blinders on.

What I’m currently “studying”:

• copywriting (always)
• Art of Email (Andre’ Chaperone & Shawn Smith)
• 7-Figure Newsletters (Codie Sanchez)
• Writer’s Email List Playbook (Tim Denning)

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Some people might look at everything I have going on and think it’s still too much… and that’s fine.

For me, it’s like they’re all pieces of the same puzzle that are finally coming together. I’ve started with the “straight pieces” (the edge of the puzzle first), and now the inner pieces are falling into place.

Do whatever you have to do to stay focused.

You’ve got this.

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A Little Brainpower 🧠

I’ve mentioned that I love Twitter threads, especially when people peel back the curtain and spare no details. This Twitter thread from Alex Garcia does exactly that. Step-by-step guide to 250k in ebook sales (lifetime). Read “My client’s e-book hit $250k in lifetime sales in just over a year” here.​

Related: How to write the perfect Twitter thread (with examples)​

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Instagram is still favoring Reels (based on my reading). If you’re looking for a way to grow your Instagram account in general, it looks like Reels are worth testing (did you know this applies to sharing other people’s reels?). Read “See What 1 Million Views on an Instagram Reel did to my Business Account in Days” by Jesse Onomiwo here.​

Related: The Ultimate Guide to Instagram Reels

Tool Time  🛠

• Funnels: This looks fantastic if you’re using WordPress and WooCommerce. Canvas based drag & drop sales builder! Upsells, order bumps, and everything else you need. Check out WP Funnels here.​
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• Google analytics: Not my favorite thing to look at, but I’m all for anything that makes it easier to understand. Try Narrative BI for free here.​
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• Links: this looks like it could be pretty great way to keep people on your site while getting the benefit of an external link. Check out Links.ai here.​
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• Lead gen: still my favorite opt-in tool by far (as in ever). I use ConvertBox for all my opt-ins and highly recommend this tool to replace all your on-site opt-in forms! Check out ConvertBox here.

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The good ol’ days of signing yearbooks…🤣

A little inspiration…

If you’re looking for a little mindset and inspiration, check out this conversation between Ryan Daniel Moran & Brooke Castillo at his recent CapCon event. While the title is a tad clickbaity, the conversation is all about mindset and managing your thoughts.

​“How Brooke Castillo Plans to Make $100M A Year”​

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Have a fabulous rest of your day,

Kim