#FtheHustle ~ 040 – New Software Demo

FtheHustle Newsletter

Every year about this time Facebook reminds me of my little addiction to fall and all things pumpkin spice.

A year ago today I shared a picture of a cute fall care package my daughter had sent me when I was living in Boise (see how much can happen in a year? My love of the season rubbed off on her).

I love fall, but it’s not what you think.

It’s not for all the Pinterestized pictures I can take of pumpkins, plaid, and fall foliage (Pinterestized is another one of my made-up words, but I think you get jist of what it means).

It’s because of what fall reminds me of. 🍁🍂

I was blessed to have an idyllic childhood with wonderful parents, and fall was my Mom’s favorite season. My Mom had a way of making all the holidays feel magical.

Fall was the beginning of 4 months of fun, magic, and holiday activities.

When I think of fall I remember how the house smelled, the decor my Mom would put out, the excitement of deciding what costume to wear for Halloween…

Since my Mom passed away 2 years ago holidays have been hard, but having a little distance I’ve started remembering what I love about the season (although I’m going to have to bring some pumpkin candles and decor back from California to Costa Rica).

It’s also the time of year when I start thinking seriously about what I want the remainder of the year to look like in my business.

As much as I’m all about #FtheHustle, I also know that these next four months provide a lot of opportunities for online businesses (not just e-commerce).

Here are a couple of tips as you start thinking about what you do and don’t want to do during these next four months:

  • Start planning now
  • Make sure any promotions don’t get in the way of your life and how you want to feel during this time of year
  • Instead of discounting what you do, can you offer an incentive? Bonus? Bundles?
  • If you don’t have a product or service to offer, can you run a contest or giveaway to grow your email list?
  • Can you participate as an affiliate?

A lot of people wait until this time of year to see what kinds of deals are available as well as making business purchases they can use as a write-off before the end of the year.

Whatever you do, have fun with it!

A Little Brainpower 🧠

This isn’t something I’m great at, so I’m always looking for tips and suggestions to easily build quality links. Matthew Woodward has been blogging and teaching about SEO for years. Check out his post on “15X Incredible Link Building Strategies for 2021” here.

Related: Pinterest SEO: Optimize Your Pins for Search and Discovery

Even with all the changes in privacy and Facebook ads, running paid traffic is still an important part of growing your online business. Jackie Ellis has written a great (and easy to understand) article on “3 Simple Copy Updates that can Lower Your Ad Spend.”

Related: 10 Quick Tips for Facebook Ads

Tool Time  🛠

A little reminder for you today…

Comic by The Oatmeal / Matthew Inman

Newsletters to check out 

For travel: it’s probably not a surprise that I enjoy traveling, but when I saw the Travel Goals Workbook for this newsletter I got excited about creating NEW travel goals! Subscribe to Silva’s Travel Tribe here and get the Travel Goals Workbook!

Social Media: I learn a new tip every time I read this newsletter! Social Butterfly group delivers in-depth social tips in each newsletter! They have a new website coming but until then, you can subscribe to the #PositiveVibes newsletter here.

This issue was brought to you by Jarvis (formerly Conversion.ai).

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Kim Doyal

Hi, I'm Kim Doyal: Entrepreneur, Podcaster, ContentCreator, Optimist. Over 13 years into this online business journey, I believe that #EverythingIsContent and we can all #JustShowUP. Creator of #FtheHustle movement and Co-founder of the Content Creators Planner.

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