#FtheHustle ~ 021 – Back to Basics

#FtheHustle Newsletter

A week from today I’ll be back in California for 8 weeks.

It’s hard to believe a year in Boise has gone by so quickly (especially considering the circumstances of the past year).

Last week I talked to you about time (and what a fickle thing it is).

This sort of piggybacks off of that.

Literally a week before I made the decision to leave Boise, I was telling a friend that there was no way I could get out of here in 5 weeks.

I knew I wasn’t going to stay here long term, but I figured I’d just renew the lease and then break it when I was ready to go.

The more I sat with that, the less sense it made to me.

I literally asked myself, “what are you waiting for?”

The second I made the decision to move everything lined up... very quickly. Within a week I had found a place, signed a contract for Costa Rica, and was planning my move.

As I’ve been packing (and for the love of ALL that is good in the world I may just stay in Costa Rica for a few years simply not to have to move again) and getting rid of things, I’ve been in awe of how easy it is to let things go.

Talk about validation…and quite honestly, freedom.

The truth is I’ve been downsizing for the last 5 years.

With each change and move, I knew in the back of my mind that I was working towards something bigger.

Bigger for me doesn’t mean more stuff or a bigger things, it means a bigger life.

More experiences.

More texture, color, joy…

As I was emptying closets and taking boxes out that were never opened or touched in the last year, I could see so many parallels to my business.

How many things do we ‘acquire’ in hopes that they’ll get us where we want to be?

Course, software, ebooks, memberships…

(remember: this is a no-judgement zone, I’m just as guilty)

I’ve bought more than my fair share of things thinking it was going to be the “thing” that put me over the top/was my tipping point.

The problem with this behavior isn’t that you’re buying something else (i.e., shiny object syndrome). The problem is your motivation behind why you’re doing it.

When you invest in something because you love what you’re doing and it will help you get better at your craft (or be a better version of yourself), you can then serve your audience at a much higher level (which I promise you will bring you the results you desire).

When you buy something because you think it’s going to be the ‘thing’ that brings you the income or lifestyle you need (and want), it’s probably going to backfire.

Go back to basics.

Why you do what you do, who you do it for, and how it makes you feel.

You can absolutely grow and scale your business in a way that works for you.

A Little Brainpower 🧠

If I could tell anyone getting started online today where they should spend some time and energy it would be on writing. Writing content and more importantly, copy. Effective communication (and learning to sell) will do more for you than any other skill. Read Brian Dean’s updated “Definitive Guide to Copywriting” to get started.

Related: Sean Vosler’s excellent book, “7-Figure Marketing Copy Guide” 

With my recent life events I’m clearly in a “what do I want my life to look like” kind of mood (it’s a great question to ask yourself). This article by Anthony Moore is all about creating the quality of life you want. Read “Want to Live a Life 99% of Other People Will Envy? Read this Immediately” (title is a little clickbaity, but it’s a good read).

Related: Ryan Holiday’s “The Obstacle Is The Way”

Tool Time  🛠

With moving I haven’t had a ton of time to test things, but have no fear, I’ve still found some cool tools for you to check out!

  • Video: This seems like “why hasn’t anyone thought of this before?” How about free vertical videos for stories? Sign up for Pictalio for free here.
  • Chrome Extension: Are you one of those people who can manage a zillion tabs open at once? If so, tabExtend might be a better alternative. Use tabExtend for free here.
  • Lead generation: Hands down my favorite tool for lead gen… It’s all I use on my sites. Still at lifetime pricing, so get it before the price goes up again. Get ConvertBox here
  • Email Marketing: With so many options to choose from, ConvertKit is still my favorite. I’m using this for the NEW newsletter (separate brand, coming soon), as well. Get started with ConvertKit for free here.

Newsletters I’m Loving 🤓

For all my WordPress pals out there… this one’s for you! Kyle Van Deusen is part of the duo that runs “The Admin Bar” Facebook group (a very active & highly engaged group). His weekly newsletter “The Friday Chaser” is a great recap of what goes on in the group, WordPress news, and nuggets from around the web. Sign up for “The Friday Chaser” here.

​This one is fresh out of the oven! Brand new but already full of awesomeness! Brennan Dunn’s new Create & Sell newsletter! Weekly email marketing essays for creators (his first issue has inspired me to make some edits to the format of this newsletter, coming soon). Subscribe to Create & Sell here. 

This one made me laugh out loud… I love quick wit!🤣

Until next week, which will be my last newsletter written in Boise!

Have a fantastic day my friends,


F-the Hustle
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Kim Doyal

Hi, I'm Kim Doyal: Entrepreneur, Podcaster, ContentCreator, Optimist. Over 13 years into this online business journey, I believe that #EverythingIsContent and we can all #JustShowUP. Creator of #FtheHustle movement and Co-founder of the Content Creators Planner.

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