#FtheHustle ~ 006

For the last 5 years I’ve set a new main password for just about everything I do (no, not banking, financial, or personal stuff). I’m referring to online course purchases, etc.

I pick a word for the year and then have a few other things I tack onto the end of that. I’ve already started using my new word for 2021 for a few things I’ve signed up for, but this got me thinking about next year and what I want for myself and my business.

Naturally I’ll be doing some concrete planning (with the Content Creators Planner of course), but before I can do that I need to do a little personal work on what I want my life to look like.

Is this something you do?

Really step back and map out how you want your life to look and feel.

As an example, I’ve decided I’d like to live in a warmer climate… and in walking distance to a beach.

I’m looking at moving out of the country because I feel a pull to experience something different.

My move to Boise has been exactly what I needed. It’s given me the space and time I needed to heal from grief and take care of myself.

The term I used recently was that it’s been “soul filling.”

And now I feel a pull towards something else.

So my planning will include getting clear on what I want my LIFE to look like, because if I’m not clear on that it’s hard to get clear on how my business fits into that.

2020 has taught us a lot. Lots of evaluating, stepping back, and realizing that life is going to look very different.

Make sure that your business fits your life and you’re doing work you love.

A Little Brainpower ?

Confession: I just can’t wrap my head around Instagram Reels or Tik Tok. Not that I won’t try or test them (I don’t see myself jumping into Tik Tok), but I have to know how it supports what I’m doing. If you’re thinking about trying Instagram Reels, read “10 Instagram Reels Predictions for 2021 (+ and how to prepare for them).”

I am getting obsessed with newsletters. I absolutely LOVE doing this (as much fun as podcasting for me). I’ve been doing lots of reading on how to grow them (quickly) and how they fit into the customer journey. Here’s a great newsletter with “21 Extremely Accurate Predictions for Newsletters 2021.”

Tool Time ?

The more I dive into copywriting the better results I get (imagine that!). I read about it, I practice it, and yes, I use some tools. A new one I just found and am testing is called Headlime. So far this looks really promising. Copy templates for headlines, email, landing pages, you name it. Try Headlime for free here.

I was blown away when I hopped on a demo with the creator of Topic. Topic helps you create high quality, SEO optimized content quickly (no, it doesn’t write the article for you). Watch the demo video and see how powerful this is. Checkout Topic here​

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For Your Listening Pleasure ?

One of the most challenging aspects of having an online business is that you’re never “done.” Learning to understand this and your processes are vital to your well being.In this episode of the Soul-Sourced Business podcast with Christin Kane talks about Constant Gentle Realignment… and it’s gold.

The man, the myth, the legend. In case you didn’t know, Seth Godin has a new book out called “The Practice.” I haven’t read that yet, but I did watch this video interview with Seth Godin on “Behind the Brand.” No one better to remind you of why we do creative work. Watch here.

Because We All Need More Books ?

Coming up with names for, well, anything in your business can be challenging. A course, a lead magnet, coaching, a service… (I actually hired someone to do this with me once. Worth every penny). Enter “Hello My Name is Awesome, How to Create Brand Names that Stick,” by Alexandra Watkins.

Now is the time to start planning for the new year (and hallelujah on saying goodbye to 2020). However, after this year the thought of planning an entire year might be overwhelming. I’m a HUGE fan of 90-day plans and “The 12-Week Year” is ideal for creating a 90-day plan and getting massive results.

A Shoutout to all my GenXers ?

If you’re not familiar with that reference, it’s from the 80’s classic, “The Breakfast Club.”

I’ve had a handful of coaching calls this week and if I could make one recommendation to everyone out there creating content and growing an online business it would be to SIMPLIFY what you’re doing. Get ONE thing working really well (converting with something for sale after you’ve captured the lead) before trying something else.

Most strategies work if you allow them the time and dedication necessary.

And if you’ve been on the fence about a Coaching Focus Session with me, the price will be going up SOON!

From Kerrianne Edwards:​
“Strategic, wise, funny, and kind… Kim’s ultimate superpower is seeing the big picture while simultaneously zeroing in on the SPECIFIC actions that will make the biggest difference to your business.
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She’s the business coach I turn to for clarity when my inner “crazy creative” gets overwhelmed by the sheer number of ideas and moving parts in my business.
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If she’s got space in her schedule for you, jump at the opportunity… you’ll be SO happy you did!”

​Schedule your call here!

Hav a fantastic day,

Kim