Everything Is Content

“How Would You Like Me to Hold You By The Hand As You

Create Content that ConvertsYour Audience to Customers?!”

The Next round of #EverythingIsContent Starts on March 12th

Everything Is Content

#Everything Is Content

From: Kim Doyal

Where: Brentwood, California

Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it’s clear who the ideal customer or user for this product is. 

Keep this section short and to the point. Use text highlights like this to make it more skimmable.

Keep in mind that many visitors won’t watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it’s very important to have a way to find out whether your product is really suitable for them or not.

Keep in mind that many visitors won’t watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it’s very important to have a way to find out whether your product is really suitable for them or not.

Kim Doyal

Do You Answer YES To MostOf These Questions?!

  • Are you constantly running out of ideas for content?
  • Do you feel like you never have enough time to create content?
  • How do you create content your audience wants?
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If You Said Yes to ANY of the Items Above, Then I Want You To Join #EverythingIsContent And Change Your Business Forever!

The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

Everything Is Content

Here’s How The Course Works…

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the “wall of text” effect and mix things up with text highlights and sub headings.

Welcome & Foundation

Use this section to highlight the main features and/or main benefits of your product.

Documenting & Sharing

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

The Story IS the Strategy

It’s important that this section is easily skimmable. Leave more in-depth descriptions for later.

Promotion & Traffic

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.

Crafting Your Offer

It’s important that this section is easily skimmable. Leave more in-depth descriptions for later.

Selling Through Stories

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.

What our customers are saying:

Lorraine McNulty

Best part of the testimonials goes here…

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

LORRAINE MCNULTY  //  Web Designer

The best kinds of testimonials are…

The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say “I love this product!” or something similarly vague.

LEANNE MITTON  //  Business Analyst

Here Comes Another Text Section

As mentioned before, these text sections are multi-purpose. At this point on the page, we’ve highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.

A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader’s mind (e.g. “will this really work for me?”) in text sections like this.

Course Delivery

Regardless of how you prefer to learn, I’ve got you covered. The course is being taught LIVE over a 6-week period. You can consume the course via live trainings, video, audio, PDF slides, worksheets and templates! WHEW! 

01

LIVE Weekly Training: The first live training for #EverythingIsContent will be held on Tuesday, March 12th at 11:00 am PST and all calls following will be weekly on Tuesdays at the same time. I’ll also host one LIVE Q&A halfway through.

02

Video Replay/ Memberships:Replays will be available in the members area within 24 hours of the original live call. All replays will be stored in the Kajabi membership area.

03

Audio Of Each Session: I love taking my learning with me, so you’ll also be able to download an audio of each training (or listen to the audio in the members area).

04

Worksheets & Templates: Having taught this course a couple of times as well as constantly talking to people about content marketing, I’ve learned that most people love a templates and worksheets to implement what they’ve learned. I’ve included both where relevant.

04

Community: Kajabi has a new community feature and we’re going to jump in with zest! All course discussions and questions will be held in the EIC community within Kajabi.

KIM DOYAL //  Creator

Kim Doyal, formerly known as “The WordPress Chick”, is an entrepreneur, coach, speaker, podcaster, and content strategist.

She is the co-founder of the Content Creators Planner and has built her lifestyle business using WordPress, podcasting, creating content, and her commitment to #JustShowUP!

Widowed in 2003 with two small children, she was determined to build a business that allowed her to be at home while doing something she loved.

Kim Doyal

Join Over 3,000 Happy Customers

More testimonials? Add them here!

You almost can’t have too many testimonials. However, no one wants to read through one endless list of them. That’s why it’s a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

MARC JACOBS  //  Business Analyst

Best part of the testimonials goes here…

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

DANA MOORE  //  Designer

The best kinds of testimonials are…

The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say “I love this product!” or something similarly vague.

MARC JACOBS  //  Business Analyst

The Best Time to Start Getting {Benefit} is Now!

This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

5 Simple Steps to…

Boost Your Website’s Conversion Rate

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Secure Checkout

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MONEY BACK GUARANTEE

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100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don’t get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we’ll send you a prompt refund.

Kim Doyal

Frequently Asked Questions

Write the question here.​​​​

Write the answer to the question here. This way, your visitors can easily pick the questions that matter to them, without being distracted by loads of text from the FAQ.

What if I’m not good at copywriting?

The text in this landing page gives you a lot of help in creating good copy. And don’t worry about it too much. The only way to get better at copywriting is to write more copy. So, get writing.

How can I get this landing page template?

It comes with the Thrive Architect plugin for WordPress. You can get it here.

Will this landing page work for me?

Only if you like awesome landing pages that are rapidly customizable to your needs.

What if my product isn’t a digital product?

Does your product have a target audience? Does it have benefits? Then you can and should explain those benefits to your target audience on a page like this.

What are the right questions to add here?

Your customers will let you know. The best way to find the “right” questions to answer in your FAQ is to pay attention to questions your visitors and customers send you. Your support system or helpdesk will be a rich source of insights about what questions need answering.

Copyright 2019, Kim Doyal

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