At the time I enrolled in Kim’s course, I had a book launch coming up and very little experience with email marketing. After I took Kim's course, and learned about email sequences and putting a newsletter together, and all the different things you could do with email marketing, I turned the focus of my first book launch from my typical outreach vehicles (live streaming and social media promotion) to email.
I started a newsletter and began building a list using what I learned from Kim's course. Kim then recommended I implement a five-day sequence coinciding with the book launch. And it worked! The launch campaign succeeded beyond my wildest imagination. The book was a #1 Best Seller in the US and Canada in 17 categories.
And it was all because I took the course, committed to email marketing, and used what I learned from Kim. I only did a few livestreams and some social media posts, but I went all-in on email. To the best that I can assess, I believe most of the sales during the launch came from that email outreach that included offering pre-launch “early-access” opt-ins, writing a regular newsletter, and then executing the five-day launch sequence.
In the year since the course ended, I’ve grown a strong email list and continue to utilize the formulas and strategies from Email Insiders. It's an extremely valuable experience with a great group of people. Email is key – your list is your opportunity to connect with people, deepen relationships, and make sales. It remains a foundational element – maybe the foundational element – to driving revenue in the knowledge economy. I highly recommend Kim’s course to anyone who wants to grow their business.