How to Turn Authentic Stories Into Strategic Sales
Without having to be a master story teller or live a 'highlight reel' kind of life...
It still makes me cringe a little.
My first blog post that is... back in 2008.
Up until then, the only "writing" I had done was in school, which was incredibly formulaic. It wasn't too difficult to write a decent paper and get a good grade.
Maybe that's why my first posts were a little cringe worthy (I completely feel like Gen Z for using the word "cringe").
I kept trying to find a formula for writing on the web that would work, but the primary advice at the time was to do keyword research and write blog posts based on search.
Yawn. 🥱
(Mind you, that strategy was spot on, but it felt pretty stifling to me).
It wasn't until I started podcasting in 2013 and wrote the way I talked that things started taking off.
All of the sudden I realized that it wasn't just about keywords. It was the connection to who I was, my story, my experiences (relevant to my business), that connected with people.
And was why they stuck around.
It's no surprise that some of my BEST performing content isn't based on keywords or the latest trend (kill me now).
There's a personal element to it.
It tells a story.
It connects with the person consuming it.
Which, in a world with AI, is more important than ever before.
Introducing
"Everything is Content"
SUMMER SESSION
The Summer Session of "Everything is Content" is a 6-week, live cohort. Each week builds on the previous week (you can see the modules below).
The pre-recorded lessons will be loaded into your course portal the same week as the live session, then the live session replay will be added to the corrsesponding module.
This is all about "Getting things DONE!"
MASTER
Intuitive Content Creation That Resonates With Your Audience
First ever LIVE Cohort! The lowest price ever!
BONUSES!
Creator JAM Sessions
Feeling stuck after a module? Want to translate your newfound knowledge into action with the support of a community?
Dive into Creator Jam Sessions, exclusive 90-minute live coworking experiences on Zoom, led by yours truly! We'll kick things off by brainstorming and outlining specific content creations based on the current module. Then, for the next hour, we'll all delve into focused work time, checking in at the halfway mark for accountability and support.
Guest Workshops!!!
Your learning doesn't stop with the core course material! I'm working on a lineup of exclusive guest workshops led by industry experts. Dive deep into specific content creation platforms like Substack with personalized insights and strategies.
Plus, get a sneak peek into the future with live demonstrations of cutting-edge AI software tools designed to streamline and enhance your content creation process.
How to Create & Use Story Slides
Story Slies are a unique NEW content format that grabs attention, engages your audience, and can be repurposed into multiple formats for different platforms.
All done with Canva... PLUS... two Canva templates to create your own!
Course content
What You're Going to Get...
Module 1
3 Lessons
Defining Your ONE Thing
Discover the core of your content idea. This module helps you identify and refine the central theme that will drive all your content efforts, ensuring everything you create is aligned with your primary goal.
Module 2
3 Lessons
Your Content Umbrella
Learn to trust your creative instincts. This module encourages you to break free from conventional content molds and explore content that truly represents your unique voice and style.
Module 3
3 Lessons
Engaging Through Storytelling
Master the art of storytelling to forge deeper connections with your audience. We’ll delve into techniques that transform your personal experiences into engaging content that resonates and retains.
Module 4
3 Lessons
Innovating Content Formats
Embrace the joy of content creation. This module focuses on liberating you from content creation fatigue by injecting fun and creative freedom into your process.
We'll focus on getting creative with new formats.
Module 5
3 Lessons
Content Ease (Beyond SEO)
Break away from SEO constraints.
Learn to create content that thrives on genuine engagement rather than algorithmic approval, ensuring your message reaches your audience naturally.
Module 6
3 Lessons
Strategy Implementation
Turn your ideas into action. This final module guides you through practical steps to execute your content strategy effectively, with tools and tactics that bring your content plan to life.
About
Kim Doyal• Content Strategist & Coach
Hi, I’m Kim Doyal, an accomplished online marketer with over 16 years of experience. I founded the SPARK and created the #EverythingIsContent movement to empower individuals and businesses to craft extraordinary content from everyday stories.
Previously known as 'The WordPress Chick,' I’m now an AI content marketing and email strategist moving back to Costa Rica this summer.
As a successful content creator and marketer, I've sold nearly half a million dollars' worth of content planners.
I’m passionate about helping people stand out and connect with their ideal customers through authentic storytelling and strategic content creation.
testimonials
Here’s what people are saying about the course instructor
❝
This was a miracle for me!
Thanks Kim - this was a miracle for me - I just realized that one way using ChatGPT the way you taught me will help me interrupt my "edit while I write" brain. That habit makes me a very slow writer.
Now, with what you generated I can dig in and
just edit that!
Nancy Gruver //
Founder, New Moon Girls
You've left me feeling energized!
While working with you during an AI coaching session, I could not stop smiling! Your support in unpacking how AI can support ideation, copy writing, outlining and so much more has left me energized! I felt like I was barely treading water before but you showed me how AI can make the demands of my online business not only manageable, but fun again! Thank you!
Michelle Muncy-Silva //
Travel with Intention -Coach & Consultant
You nailed down more in 90 minutes than I've been able to in 90 days.
I've been up since 4:30 this morning. That's actually normal for me but I've knocked out more content for myself AND a few clients today than I usually do a week.
ChatGPT is PURE GOLD, but honestly, without your rock star guidance, it was just a "cooler than most" new tool.
I came to the call with high expectations. I knew it would be time and money well spent but it didn't take me long to realize this girl didn't have a CLUE...
I expected to learn some new ways to use ChatGPT to grow my business but girl... I left with SO much more!
I can't thank you enough for sharing your wisdom and your energy. I was already stoked about my project but every time I sat down to pull my ideas together I would get caught up hopping from one rabbit hole to another trying to connect the dots between different content pieces. Every step I took seemed to lead to something that had to be done before I move forward. You nailed down more in 90 minutes than I've been able to in 90 days.
If anyone is on the fence about booking a call let me just say, this is, without a doubt, the best money I've invested in the last 5 years!
I showed up with lists and ideas. I left with:
- Content for a landing page
- Follow-up email series
- AT LEAST 10 fresh ideas for additional content and bonus offers. INCOME GENERATING bonus offers. YES!
- A PHD in ChatGPT
But the real gold was watching you do your thing. You didn't feed me for a day. You taught me to fish.
You didn't just pop my ideas into ChatGPT and wait to see what it spits out. You connected with me and expanded on my ideas. The results would not have been the same without your marketing genius and creative energy.
Thank you for sharing your "SPARK"! You've reignited the fire in my business and I can't wait to see how far it spreads. ;)
Rebecca Havard // Marketer
Enroll now in our Summer Session and gain exclusive access to:
Each module comes with a set of recommended prompts. All of the prompts will be downloadable. Some modules will have a customGPT you can use. When relevant, I'll share additional AI resources and tools (my primary choice for AI is ChatGPT and Canva).
You missed out!
IT'S TIME TO CHOOSE
What suits you best
What Are You Waiting For?
There's absolutely NO RISK with my 'Take it to the Bank' Guarantee!
If you go through the course and implement on the lessons learned and still aren't satisfied, I'll happily refund your course fee.
*No refunds on the coaching session.
Any business that uses content for marketing, lead generation, and sales, will benefit from "Everything is Content."
Don't worry if you can't attend the live training sessions (although I highly recommend if you can). The pre-recorded lessons will be available the week of each module and the replays will be posted within 24 hours.
You have lifetime access to your cohort session, in this case, the Summer Session. As the course changes and grows, some elements may be added or changed to future modules. I'll let existing students know how they can access the updated material.
You absolutely don't have to use AI, but I highly recommend it. A common theme I've heard is that "AI won't take your job, but someone who knows how to use it will."
I only use a handful of the same tools. You can find your own tool stack and use what works for you.