Don't You Hate it When This Happens?


Sometimes the obvious “just isn’t”.

As in, it’s not so obvious beforehand, right?

Guess this is where the saying “hindsight is 20/20” comes from.

I’ve always been someone who gets a wee bit over excited about things when an idea grabs a hold of me. So much so that I’ve promised myself that when these ideas pop up, I’ll wait a few days before taking any action.

If I still feel as strongly as I did when the idea first hit (albeit a little calmer), then I move forward. If there’s any doubt… even just a tiny, niggly feeling I can’t put my finger on… I sit with it for a while longer and let the organic process take over.

The same method works when I see something I want to buy (which really applies more to software and tools online than anything else). I’m willing to miss the ‘deadline’ if the offer doesn’t allow me my self-imposed waiting period.

And guess what?

Usually I forget about the product or thing I thought I really wanted a day or two later. It’s completely left my mind.

Must not have wanted it (needed it?) that bad.

Then of course there are those times when I haven’t waited (I have a feeling I’ll be practicing this process for the rest of my life).

And I’ve taken “imperfect action” and run with that process.

It’s not always a bad thing.

In fact, it’s rarely a bad thing (imperfect action always beats no action).

This is exactly what happened with the “Freedom Papers Podcast.”

Jon and I knew we were onto something and applied massive action (it was literally the fastest I’ve launched anything, which wasn’t the goal, but the momentum had a hold of us).

Before I go any further, let me tell you that the podcast isn’t going anywhere.

We’re just changing the name, the brand and the website.

This decision didn’t come lightly (seriously… I had stickers made! 😉 ).

But when we stepped back and did a deeper dive into everything we realized our messaging wasn’t as clear as we had originally thought (O.K., it wasn’t clear at all).

I found a book called “Hello My Name Is Awesome” (great book btw) that walks you through the branding and naming process.

So we dug deeper.

We worked through some of the exercises and got clear on our messaging. We also shared our other big “woops… that didn’t work” in this weeks episode of the podcast.

The last ‘official’ episode of the Freedom Papers Podcast.

We’ll have a little hiatus next week while we make the transition (for those of you who have been listening, we’re simply re-editing the first 13 episodes with the new brand. They’ll be re-submitted to iTunes under the new name & feed. But the first 13 episodes will be the same content) and then we’ll be back the last week in October (how are we even close to the last week in October already???!).

Listen to how this all came about, what we’ve learned and where we’re headed here.

Now I’m off to get some eye drops… I had a coffee too late in the afternoon yesterday, was wide awake well past midnight and can’t seem to shake the sleepy feeling.

I know… there are certainly worse problems I could have.

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  1. Hi Kim,

    I have a similar rule with purchases over $100.00 (it used to be $500.00 but I got wise)

    I wonder how common this impulsive action thing is across the board and how many people recognise and actively try to control the phenomenon. Seems that we cannot be the only two people in the world! (will have to look for some numbers methinks)

    I can definitely agree that anything that still seems earth-shatteringly important after a nights sleep, in my experience, generally adds value to my work, project or life in general. (a perfect example of this is the landing page software by Unbounce)

    Really enjoyed the article, thank you for sharing.

    1. Thanks Stephen,

      Nice to know I’m not the only one (and I agree, I doubt we’re the only two!).
      My guess is this wisdom often comes through experience (I have a collection of things collecting virtual dust on my hard drive).

      My other rule when it comes to purchasing training is that is has to be something I’m working on or focusing on. I’m pretty deep into email marketing and copy right now so if it’s not one of those subjects, I pass on it too.

      Thanks for the kind words. 🙂

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