Creativity Published ~ No. 035March 7, 2021 March 7, 2021 /
Have More Fun with Content Promotion and Absolutely Less Time Creating it
There’s something a little sad about spending time and energy creating a piece of content, then publishing it, and it never gets the love and attention it deserves.
No matter how great the content is.
It’s crickets. 🥲
Most of us spend too much time creating new content, over and over again, without ever really getting traction and leverage from the work we’ve already done.
What if you could?
What if you could create one really good piece of content, that truly solved a problem for your audience, and instead of moving on to the next thing, you decided to focus only on promoting that content for 30 days straight?
Have you ever heard the saying:
It’s not the best content that wins. It’s the best promoted content that wins?
You know what they say, the squeaky wheel gets the grease (yes, totally dating myself here).
Before you jump into a long involved content promotion practice, start with a few simple things you can do every time you publish and then move onto the next.
Kim & Jodi
Things worth sharing…
This is a quick and powerful article that serves as a reminder that things are always hardest in the beginning. Content marketing is the long game and if you can get through the first year you’ll reap the rewards.
After years and years of hearing people preach to “give it all away” when it comes to content, there’s a shift towards paid content (or gated content). Here’s a great guide on paid vs. free content.
Creativity loves company! Tools that we use and love.
“Have no fear of perfection, you’ll never reach it.”– Salvador Dali
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