Creativity Published ~ No. 034February 27, 2021 February 27, 2021 /
How Content Templates are Actually Ruining Your Content
I have to admit it, I can get a little ranty about templates… of any kind, but specifically content templates.
My love-hate relationship with them is simple.
They’re a great place to start when you’re stuck, but that’s really all they should be used for… a starting point.
Too often templates are used “as is” or tweaked just a smidge and they end up not working or falling flat.
This makes sense considering there’s very little that is unique about them.
Not to mention there are cheesy marketers who use language that makes it sound like ALL you have to do is use their templates and all your problems will be solved.
Here’s how you can effectively use content templates (or better yet, frameworks), to create and promote your content.
Kim & Jodi
Things worth sharing…
The more I dig into writing and messaging frameworks the easier it all becomes. This ties into my “rant” about templates. Andre’ & Shawn from “Tiny Little Business” have created & shared their “Dossier” framework.
YouTube shorts are the latest video type trying to compete with TikTok. It looks like YouTube is making these a priority right now… check out this creator’s results from her 30-day experiment.
Creativity loves company! Tools that we use and love.
“You can’t use up creativity. The more you use, the more you have.”– Maya Angelou
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