Creating Content with Kyle Gray and The Story Engine WPCP: 166
I was introduced to Kyle from my friend Tom Morkes (who I need to get on the podcast still, he’s brilliant at what he does and is a stellar connector) and responded like a little kid with who was just given a new puppy! Because my happy place is content and content creation, I was thrilled to get to talk to Kyle who has a brilliant book and was also partly responsible for growing WP Curve with their content strategy (he took over for Dan Norris when Dan got too busy).
The more I dig into “all things content” the more my through processes shift. On one hand, I know there is a ton of value in creating a solid strategy for growing your business with content. On the flip side of that, there’s also a ton of value in simply documenting and sharing. No strategy, just creating based on what you’re doing and sharing.
This is why I was so excited to talk to Kyle.
I felt like I got to go behind-the-scenes with a master.
Questions I Asked Kyle
- Can you share your story of how you ended up with your online business and an author and expert on content marketing?
- How did you get the job as the content manager for WP Curve?
- Can you share the results from your content strategy for WP Curve?
- Let’s talk about The Story Engine. I love that you divided the book into 4 parts and then gave different approaches on how to use the book. Can you share what those 4 parts are?
- Why do you think so many people struggle with creating content?
- If you could recommend someone to ONE thing today for their content strategy what would that be?
- I know you don’t have a crystal ball, but where do you see things heading in terms of content?
- What channels & mediums would you recommend people pay attention to?
What You’re Going to Learn
- How he created a system around creating more content for WP Curve when he brought on additional writers
- Examples of what they included in their style guide
- How focusing only on the data can hurt your content strategy
- What the invisible value of content is
- Why you shouldn’t work on content one idea at a time
- Start with the core problem of your audience (and how to find it)
- Why you should get on the phone with your best customers