Content & Sales Live Stream [VIDEO]
I finally did it! No, not talking about Content and Sales…
I bit the bullet and did my first Facebook Live Stream!
It probably doesn’t come as much of a surprise when I say I’m hooked. It was a great way to engage with people, I had a ton of fun, and now it’s time to dig a little deeper with live streaming.
My take aways from my first live stream[list icon=”icon: arrow-circle-right” icon_color=”#e05455″]
- It was way more fun than I expected
- I probably need to slow down a bit
- I was standing for this one, I might sit down to avoid so much movement
- I had a general idea of what I was going to talk about, but think I might bullet point a few more ideas next time
- I want to do “Conversations with Kim” as an additional type of podcast (under The WPChick podcast), so will start those in April
- Testing a call to action is going to be key
- Keeping it casual is fine
There’s no doubt that video and live streaming are here to stay. While I don’t want to be an expert in live streaming (it’s not something I’ll be teaching or offering courses on anytime soon), I want to get the most leverage when I do them.
A few simple things that I’ll do with every live stream:
- Create a blog post (like this 😉 ). I’m using Hani Mourra’s Simple Social Press. It automatically pulls the video into my site as a post under my select category (there are more options for the plugin, but I’ll do a separate post on that)
- Repurpose the video using Repurpose.io (another tool from Hani Mourra… what can I say, I love Hani’s stuff) by sending the video to YouTube as well
- Create social sharing images with quotes from the live stream
- Add my live stream posts into CoSchedule ReQueue so they are consistently being shared
There will definitely be a better plan than what I’ve listed above, this is what is top of mind after jumping in yesterday.
As much as I love having a strategy and plan, I’ve learned that it has to be worked through. It would be great if I had a master plan prior to live streaming – but for me, clarity comes through the doing. It’s only going to be after I’ve done a few live shows that I’ll start to get a feel for the tools I’m using, how I best engage with people, how often I want to do a live stream with someone else, and which topics resonate most with my audience.