the SPARK 165 ~ They all suck 

 the SPARK 165 ~ They all suck 

Welcome to the 165th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
I was chatting with a friend over Voxer last weekend (another entrepreneur) and something came up about advertising.
I shared that I’m in Laurel Portié’s $ 7-a-month ad training (I don’t know anywhere else with this kind of value!), and she shared that she doesn’t like FB or Zuckerberg…they sucked.
Of…

✨ the SPARK 164 ~ Ten new cheeses?!

✨ the SPARK 164 ~ Ten new cheeses?!

Welcome to the 164th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Happy New Year, Reader, 🥳
2024.
Hard to believe, but here we are!
I hope you had some downtime over New Year’s and are back at it with a little normalcy this week.
It really is true what they say about the week between Christmas and New Year’s feeling like a black hole. No matter what day it was, it felt like a…

✨ the SPARK 163 ~ Don’t justify or explain

✨ the SPARK 163 ~ Don’t justify or explain

Welcome to the 163rd issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, ,
I was a pretty picky eater when I was a kid.
Some people would probably still say I’m picky… but the truth is, I like what I like, and I’m fine with that.
It’s one of the reasons I started juicing years ago. I knew I needed (and wanted) to consume more nutrition.
Since I’m sensitive to the texture of foods but…

✨ the SPARK 162 ~ An AH-MAZING find!

✨ the SPARK 162 ~ An AH-MAZING find!

Welcome to the 162nd issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
One of my favorite things on TikTok is watching people say things out loud that I’ve only thought before or hadn’t ever considered sharing online (watch out, though… because ya’ girl is bringing back #EverythingIsContent).
One video I recently watched was a Mom of three in her early 40s calling out all the…

✨ the SPARK ~ 161 Marketers ruin everything

✨ the SPARK ~ 161 Marketers ruin everything

Welcome to the 161st issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
You’ve probably heard the phrase, “Marketers ruin everything.”
If not, it’s pretty common in the digital marketing space. Sometimes, it’s spot on; other times, it’s just people being pissy (I can fall into either bucket 😉).
I think the biggest issue I have with marketers (even though I consider myself a…

 the SPARK 160 ~ Lessons from The Far Side

 the SPARK 160 ~ Lessons from The Far Side

Welcome to the 160th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
For the ten years I spent working for a major book retailer (I started as a clerk my senior year in high school and ended up as a District Manager), one thing sold out every year during the holiday season.
Can you guess what it was?
Probably not surprising (at least to anyone over 40), but it was a…

✨ the SPARK 159 ~ Get Out of Your Own Way

✨ the SPARK 159 ~ Get Out of Your Own Way

Welcome to the 159th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
I came across a Mark Twain quote that made me chuckle at myself and one I think everyone can relate to:
I am an old man and have known a great many troubles, most of which never happened.
Mark Twain
How often do we waste time and energy on things that *might* happen?
On the flip side, which is specific to…

✨ the SPARK 158 ~ Thank You

✨ the SPARK 158 ~ Thank You

Welcome to the 158th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
This week, a detour from the regular newsletter in honor of Thanksgiving in the States. 🦃🍁🍂
Wherever you are in the world, I wanted to say Thank You for being on this journey with me.
I’m full of gratitude today.
Wear gratitude like a cloak, and it will feed every corner of your life.”
Rumi
Have a wonderful…

✨ the SPARK 157 ~ Reframing & killing an entire market

✨ the SPARK 157 ~ Reframing & killing an entire market

Welcome to the 157th issue of the SPARK. A weekly newsletter where inspiration meets real online strategies, behind-the-scenes stories, and a boatload of valuable resources.
Hi, Reader,
We spent hours pouring over Christmas catalogs as kids (I know I’m dating myself here).
The Sears catalog had to have been at least 2 inches thick.
We’d circle what we wanted; then, we’d prioritize what we really wanted.
To a certain extent, we probably had FOMO before FOMO existed.
Back then, we had…