Your business is leaning on something.
Nine questions about how it actually runs. Two minutes, and the answer is more specific than you'd expect.
What made you click on this?
Held by a Few
Most of your income sits with a handful of people who can leave for reasons that have nothing to do with you.
Held by a Platform
The work reaches people through a channel you rent, on terms that change without asking you first.
Held by You
Nothing ships unless you ship it. The business is steady exactly as long as you are.
Most people have two of these. Almost nobody can tell which one is actually holding them in place.
Kim Doyal
I've been building online businesses for eighteen years, which is long enough to watch the same three failure shapes take out good companies. This is the diagnostic I run on my own business every quarter. It's free because the answer is only useful if you get it early.