Allegra Sinclair & Non-Douchey Marketing, Part 2 – KDS: 040
Allegra Sinclair is back for part 2 of our conversation on non-douchey marketing.
In case you missed the first episode, check out part 1 here (this was literally a two-hour recording, so we pick up where we left off from part 1).
Confession time: I enjoyed listening to this as much as I enjoyed recording it.
We covered a lot in this second half of the episode. In fact, I’m sure there are many discussion points we covered that are going to resonate with many of you.
Such as…
- Not building a business around a tool (anyone who did this with WordPress, the way I did, will understand this)
- Why you have to be able to tell your story in order to succeed
- Why you should focus on spending time where your customers are, not your peers (how many people do this with Facebook groups?)
I also asked Allegra what she would tell someone who was just getting started with an online business today, knowing what she knows. Her answer (not surprisingly) was simple and direct. There are four simple questions she would ask anyone who was getting started with an online business today.
- What is it you do?
- Who do you serve?
- What are you going to do for them?
- How do you engage with them?
We talked about where some of the problems lie in this space.
Such as too many people taking courses and then turning around to teach the very thing they literally just took a course on.
There’s a big difference between knowing something and doing something. According to Allegra (and I completely agree), “Knowing stuff doesn’t change lives. Doing stuff does.”
We went in-depth with self-responsibility and doing the work when you don’t want to. For some reason, there’s something about the online marketing space where people confuse activity and productivity.
A lot of people do things with online marketing because everyone else is doing it. As an example, how many people have started a podcast because everyone else is podcasting? They get excited about the possibilities a podcast can bring, but they start it for the wrong reasons. They don’t start it because they love podcasting, connecting with people, and sharing a message. They start it because they think they “should” be podcasting.
Then they never promote the podcast because it wasn’t something they wanted to be doing to begin with.
The problem isn't with your gift. It's with your marketing of the gift. @AllegraSinclairWhere to Connect with Allegra
Other Episodes You Might Enjoy
Allegra Sinclair & Non-Douchey Marketing, Part 1 KDS: 037
The Power of the Company You Keep KDS: 034
