After 16 years riding the digital waves, I’ve learned that the real magic happens when you ditch the playbook and get real.
From the heartbreak of starting over to building a business that bucks the trend, my journey is about finding freedom, firing up entrepreneurs, and doing it all on my own terms.
Navigating the Digital Maze
Remember the buzz around SEO, keywords, and the promise of endless free traffic from social media?
If you’re anything like me, that buzz quickly became a massive overwhelm. Despite diving into the deep end of content creation, the internet’s promise of visibility felt just out of reach, lost in a sea of “must-dos” and “should-haves.”
It’s a story many of us know too well: years flying by with published content getting crickets, all while chasing the promise that social media could be the magic solution for free traffic.
Yet, as we’ve all realized, “free” in the world of social traffic often comes with its own hefty price tag, be it through doubled efforts or drained advertising budgets.
The Revelation: It Was Inside All Along
After a decade and a half, countless dollars poured into masterminds, courses, and the latest tools, I had my Dorothy moment—realizing that everything I needed, I had all along.
This revelation wasn’t about discovering a new tool or strategy but embracing the essence of simply showing up.
So, I did. I began to “JustShowUP,” transforming everyday moments into content gold. In these moments—those often overlooked—I found my true connection with my audience. By sharing my journey, insights, and true self, I discovered the power of relatability and authenticity in a world saturated with digital noise.
My life took a devastating turn in 2003, but it also set me on a path I never expected.
Widowed with small children, I faced down the darkest times and emerged with a resolve to build a life that wasn’t just about surviving but thriving.
That resolve pushed me into the online world in 2008, where I discovered my knack for not just navigating digital marketing but redefining it.
When I started my business, my goal was to be an information marketer, yet somehow, I ended up building client websites with WordPress, built a brand around WordPress (as The WordPress Chick), and found myself with an outsourcing company.
The Pivot that Changed Everything
I’ve worn many hats: the WordPress Chick, the content creator, the entrepreneur at heart.
But the real game-changer?
Embracing the pivot to become Kim Doyal, the person behind a successful content planner brand and a staunch advocate for authentic marketing.
It’s not just about what you do; it’s about how you show up. And I’m here to show up with sparkles on.
Why I Do What I Do
Because I believe in the power of authenticity in a digital era cluttered with should-dos and must-haves, I stand for something simpler yet infinitely more powerful: being unapologetically yourself. This belief has transformed my approach to email marketing, newsletters, and content creation, making AI not just a tool but a partner in crafting messages that resonate.
Living in Costa Rica taught me about “pura vida,” — but it also reminded me of the importance of simplicity in life and in business. As I prepare to return, I’m more committed than ever to helping entrepreneurs cut through the noise by being genuinely themselves.
A Little More About Me
I’m a mom, a reader (baths are my reading room), a Bay Area native (5th generation San Franciscan), a die-hard Harry Potter fan, and a dreamer with a vision for a beach house that’s as real as the strategies I share. 🏖
I’ve grown a brand to half a million in sales, found joy in the journey, and learned that sometimes, the best strategy is to #JustShowUP — as you are.
Because, at the end of the day, the best differentiator in business isn’t just what you do; it’s who you are. And I’m here to help you shine.
Not sure where to start?
Ignite Your Thursdays with
the SPARK 👉
Tired of the same old marketing spiel filling up your inbox? Ready for a fresh take that actually gets you fired up to tackle your digital world?
From the power of saying “No,” to uncovering the hidden gems in content creation, join me every Thursday as we explore the flip side of digital marketing with stories, tools, and ‘Content Snackz’ designed to light up your creative spark.
The SPARK isn’t just another newsletter; it’s your weekly dose of real talk, practical tips, and a sprinkle of magic that turns ideas into inspired action.